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The annual French Beaujolais new wine will be on the market again on the third Thursday of November this year. This year’s new wine is different from previous years. In order to ensure the quality of the new wine is safe and controllable, the Star of Beaujolais has cooperated with Aofei IOT. An NFC anti-counterfeiting label is affixed to each new bottle of wine. Consumers can use an NFC mobile phone to approach the label to verify the authenticity of the wine and view product certificate information.
At the same time, the brand also establishes a connection with consumers through this NFC tag. On the one hand, it displays video and picture information to consumers, so that consumers can feel the brand culture more intuitively. On the other hand, it can also collect user feedback information for better service. Brand customers.
Part 01,Commodity anti-counterfeiting
Consumers do not need to install an App on their mobile phones and directly use their mobile phones to approach the NFC tag. The NFC chip in the tag generates a dynamic verification code that changes randomly, which is sent to the verification server via the mobile phone to obtain the verification result and display it on the mobile phone.
This NFC tag cannot be copied and forged, so that we can guarantee that every bottle of wine is imported and authentic, so that consumers can taste it with confidence.
Part 02,Brand culture promotion
The winemaking history of Beaujolais in France has a long history. Among them, the world-famous New Wine Festival has more than 50 years of tradition, but it is not known by many people in China. How to let more consumers understand the new wine and feel the culture of the new wine festival?
It is a good attempt to promote brand culture through commodity digitalization. While consumers use their mobile phones to check authenticity, brands can display new wine festival videos, product culture promotion videos, and recommended songs when drinking this bottle of wine on their mobile pages, allowing consumers to “product” while adding to the brand culture The experience of “listening” and “seeing”.
In addition, the system will increase consumer experience feedback and secondary purchase operations in the later stage, interact with the brand side, and the brand side will collect and analyze this information to guide its follow-up more accurate marketing and promotion.
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