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Lushan is a national five-A scenic tourist attraction. It attracts tourists from home and abroad with its unique cultural landscape and beautiful mountains and rivers. However, due to the large area of Lushan Mountain, many internal management departments and outdated ticket management systems, there are many managements. Problems and loopholes.
1. There are many entrances and a large flow of people. There are 5-6 doorways to enter the Lushan Scenic Area, and several ticket offices are independent of each other and are not connected to the Internet, which brings great trouble to the management of the scenic spot tickets.
2. The ticket system of the scenic spot cannot be connected with the consumption system of hotels and restaurants in the scenic spot, which makes it impossible to realize all-in-one card consumption in the scenic spot. Not only is it troublesome for tourists, but the consumption amount cannot be increased.
3. All tickets, hotels, restaurants, shopping malls, consumption and financial systems in the scenic area are independent. Data statistics and summary are usually turned over to the central finance at the end of each month. The central finance of the scenic area cannot conduct timely supervision, resulting in many false and wrong accounts. .
4. During Golden Weeks and holidays, a large number of tourist groups flock to them. How to sort them quickly so as to avoid queuing and crowding, and to avoid confusion.
5. The phenomenon of fake tickets and multiple uses of one ticket makes managers hard to guard against. Tickets in Lushan are expensive, and there are travel agencies and agents selling tickets. This has caused a lot of collusion between inside and outside to manufacture and sell fakes.
6. The ticket statistics are complicated and miscalculations are common, resulting in loss of ticket payment, and it is impossible to achieve the same “ticket”, “account” and “payment”.
7. There are aborigines in the Lushan Mountain area. How can the aborigines only allow them to enter and exit the scenic area and not allow them to bring people into the scenic area for profit?
8. The hotels, restaurants, cinemas, conference halls, ticket offices, and central finance in the scenic area do not have a complete information management system among them. The information transmission between them relies on telephone and fax. Each department and sub-attraction are basically information Isolated island.
9. The scenic spot does not have a strong database to support the website, and customers have no way to book and pay for the scenic spot tickets and hotel theaters through the website.
10. The recuperating and leisure guests can often enter and exit the scenic spot during the recuperation period. How to distinguish these guests from ordinary tourists? Some recuperating guests pay only the money of ordinary tourists, and ordinary tourists hold tickets for such guests to enter and exit many times. Scenic spots, which makes the managers of the scenic spots quite helpless.
11. Self-driving tour management
With the development of our country’s economy, more and more people have private cars. They take advantage of the holidays to drive a family out of the car. This adds another management project to the scenic area. How to let self-driving drivers pass through the entrance quickly and how to keep the car , How to charge for self-driving cars quickly is a headache for scenic area managers.
12. There is no complete customer information system, and customer information is basically one-off, so it is impossible to return visits or notify customers. For example: a group comes to a scenic spot for meetings and vacation activities. The customer is a business brought by a salesman in the scenic spot. After the salesman resigns, the customer information also disappears.
13. There is no complete membership system established. The implementation of the membership system gives members more benefits and convenience, which can increase customer loyalty and also allow the scenic spot to have a group of stable customers.
14. All departments in the scenic area, including scenic spots, restaurants, hotels, and hot springs, all charge their own fees. There are no packages and passes.
15. The theaters, sports fields, and golf courses in the scenic spots cannot be used for online seat selection and booking. Many guests find that the seats are full or the venues are full when they arrive at the scene, which is not conducive to the effective use of theaters and sports venues.
According to the actual problems in Lushan, our company formulated a complete set of solutions for it. The plan was unanimously approved by the scenic area management committee and won the bid in the Lushan electronic ticket system and information management system at one fell swoop.
The solution is divided into three parts
1. Establish RTS:Resore Tickting Syefem, that is, scenic spot electronic ticket system, it includes scenic spot unified ticket management function, unified consumption management function, internal management function of hot spring branch, and management of theater ticketing, sports field hourly charging, and scenic spot battery car ticketing management.
1. Establish a central financial system, connect each ticket point and each sub-spots to the Internet. All data of the central financial system can be read and viewed in real time. Ticket revenue data of each ticket point can be counted on the same day, summarized on the same day, and uploaded to the central financial system on the same day.
2. All the entrances and exits of the scenic spot shall be set up with gates, and the management of one person, one ticket into the park shall be implemented.
3. All reservations, including the reservations of travel agencies, conference groups and hotel groups of the marketing department, are sent to the central finance in the form of OA forms. After the central finance confirms that the payment has been received, the central finance will notify the reservation center, and the reservation center will then Inform hotels, conference halls, restaurants and other departments in the form of OA slips to realize the paperless management of reservations.
4. All hotel restaurants, shopping malls, mobile games, and hot springs in the scenic area implement a unified consumption system. For hotel guests and long-term recuperating guests in the scenic area, they can use the hotel room card to go to the consumption point in the scenic area to swipe their card for consumption. Registered members can use their membership card to consume, realizing the all-in-one card for consumption in the scenic area.
5. The aboriginal people in the scenic area enter and exit the scenic area by swiping card. Each person has an IC card with a photo of the aboriginal person. The comparison will be made when entering and leaving the scenic area.
6. To recuperate guests in the scenic area, use fingerprints and IC cards to enter and exit the scenic area.
7. Ordinary tourists, go to each ticket office, buy a bar coded paper ticket now, and swipe the bar code to enter the park through the gates when entering the park.
2. Establish the CRS system, the central reservation system
Through the system docking of various departments in the scenic area, it helps the central finance, reservation center, planning center, sales management department, hotel front desk, conference hall management department, and restaurant management department to realize the reservation of scenic spot tickets, hotel rooms, conference halls and other projects. In addition, the information is distributed to relevant departments in the form of OA to realize the paperless management of informatization among various departments of the scenic spot.
3. Establish a complete e-commerce platform
1. Guests can book all the items in the scenic spot online. After the online payment is successful, the system will send a QR code text message to the guest, and the guest can go to the ticket office to exchange the ticket with the text message. There is no need to queue or pay in cash.
2. Guests can register as a member of the scenic spot online. After successful registration, they can enjoy the discounts and points offered by the scenic spot. Guests can select seats and numbers of theaters in the scenic area online, and can also make reservations for sports venues such as golf courses in the scenic area.
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