Application Cases of Yijitong Products in Ankang City Government Office Building
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Case background:
The new 20-story office building of the Ankang Municipal Government in Shaanxi Province has just been completed. Various operators have adopted various methods such as low-cost competition and relationship marketing to compete with our company’s broadband and voice services. Ankang has successfully renewed the broadband and voice agreement under the principle of maintaining traditional business and competing for mobile communication business, and successfully cut into Yijitong products.
Summary of customer needs and selling points of wing aircraft:
In the new building, it is hoped that a supplier will complete the network and wiring work in the building-the seamless integration of Yijitong and the internal network.
Pay attention to parking lot and access control management-Yijitong facilitates the management of cardholders’ access control permissions. At the same time, the RFUIM card can support long-distance applications. Cars close to the parking lot can automatically lift the gates, which is very convenient to use.
The restaurant is still in the traditional form of meal ticket, which is inconvenient to carry-mobile phone, meal card, and access card are all in one, which is convenient to carry and not easy to lose.
Marketing entry point:
Grasp key opportunities for customer building renovation, renovation, new construction, and weak current integration projects.
Grasp the characteristics of more vertical and horizontal contact with customers: there are many people and vehicles in related units, and identities need to be mutually authenticated to guide customers to use.
With the help of the government’s informatization policy force, it is packaged and marketed with multi-products such as integrated office to provide differentiated services.
Case reproducibility:
New office buildings and IT system transformation of government and other enterprises and institutions are good opportunities to cut into Wing-Jitong products. Taking advantage of China Telecom’s network and ICT, and taking advantage of related ICT projects to cut into Yijitong products in a timely manner, the chances of successfully winning orders will be very high.
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