A brand jeweller in Shenzhen adopts RFID anti-counterfeiting and anti-smuggling technology
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A Shenzhen brand jeweler has adopted this system solution to achieve channel control of franchisees in various provinces and cities across the country, and for its own brand products to create an anti-counterfeiting and anti-sweeping system based on the latest technologies of the Internet of Things and mobile Internet. The product anti-counterfeiting database is kept on the cloud by itself, and the system is deployed on its own server host, so you can rest assured. To prepare for the promotion and use of this technology in the country and the world in the future. Using this technology, jewelers can more easily and effectively prevent counterfeit goods, prevent franchisees from channeling goods, facilitate consumer mobile phone inspections, and mobile App marketing.
System planning:
Using high-frequency RFID jewelry tags, each RFID chip has a globally unique identification number. When the label is attached to the jewelry and scanned by a high-frequency RFID reader, a special digital signature will be written to the RFID chip to enhance the anti-counterfeiting ability, and the stored information will be sent to the back-end product anti-counterfeiting database. The detailed information of each piece of jewelry is stored in the product database. When consumers use their NFC mobile phones to scan the RFID electronic tags of jewelry, the mobile phone App program will automatically query the jewelry’s anti-counterfeiting information and detailed product descriptions, and can be forwarded by consumers to WeChat, QQ and other circles to reach jewelry merchants The effect of online mobile marketing to realize O2O e-commerce transactions.
Brand manufacturers use the system background software to check and track the whereabouts and sales progress of each piece of jewelry at any time to enhance the ability and means of channel management; they can update and release product promotion information at any time.
This technology allows jewelry shop owners to check the jewelry they handle at any time to ensure that the goods come from brand manufacturers, including verifying the identity of the jewelry when providing customers with after-sales service. RFID electronic tags become the lifetime electronic identity of the jewelry, just like our residents ID card.
In China, tampering and counterfeiting of jewelry is a big problem, and RFID electronic tags can help brand jewelers solve this problem.
Solution value:
Security: By embedding the RFID chip into the jewelry tag, the effect of anti-sweeping and anti-counterfeiting is realized;
Convenience: It is convenient for consumers to use their mobile phones to check the authenticity of jewelry and learn detailed information about jewelry products;
Accurate: The data is accurate, and RFID electronic tags can be accurately collected and identified in all links of the supply chain to ensure the accuracy of the goods and prevent counterfeiting;
Economy: The software system is free to use, and only RFID tags and readers need to be purchased. Compared with the loss of the jewelry being counterfeited, the return on this investment is very huge.
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