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The 2010 Shanghai World Expo has entered the final countdown, and Shanghai will soon present this “Olympic” event of world economy, technology, and culture with infinite confidence and strength. Compared with previous World Expos, this Shanghai World Expo has demonstrated more creativity and highlights to the world, and RFID technology is one of them. At a press conference jointly held by the Shanghai Municipal Commission of Economy and Information Technology and the Information Technology Department of the Shanghai World Expo Bureau, Zhou Weidong, Minister of Information Technology of the World Expo Fully demonstrate the convenience that information technology brings to daily life.
Following the successful and efficient application of RFID technology in the 2008 Olympic Games, after two years, the Expo will be more comfortable in the application of this increasingly mature strategic emerging technology, and some innovative applications have been added on the basis of the Olympic Games application experience. It has nurtured greater value for the RFID industry chain. RFID was chosen for the World Expo, and RFID was also chosen for the World Expo. As a result, “Science and Technology Serve People’s Livelihood” has been well represented.
Electronic tickets and mobile payment: From the first trial run of the Expo site on April 20 to the sixth on April 26, the passenger flow has undergone pre-tests one after another. The number of visitors to the Expo is calculated based on the 70 million visitors. The usual daily visits The number of people is 400,000. The number of visitors on holidays may be around 600,000, and the extreme peak may reach 800,000. In the face of such a large passenger flow, electronic tickets will show their talents. RFID will show its unique advantages in the security and anti-counterfeiting of tickets and fast ticket checking. The use of RFID for Expo tickets is similar to that used for Olympic tickets. It also uses embedded chips to ensure the uniqueness of each ticket. However, with the maturity of RFID technology, Expo tickets are more anti-counterfeit than Olympic tickets and have fast access. Park, passenger flow statistics and other functions. It is worth noting that in addition to paper Expo tickets, the mobile phone tickets sold at the Expo are the first of more than 150 years since the founding of the World Expo.
The World Expo mobile ticket uses RFID-SIM card as a secure storage carrier. Users can use the mobile communication technology and non-contact communication technology to realize the ticketing, purchase, and ticketing functions of the mobile ticket through the menu interface of the mobile terminal. Multiple value-added service functions such as ticket information management, “reservation of Expo venues”, and “receiving Expo commemorative tickets”. In addition, according to the news, during the Shanghai World Expo, the three major operators spared no effort to actively assist in the “mobile wallet” business. Tourists carrying mobile phones with mobile payment functions can easily enjoy using their mobile phones to travel, enter the park, shop in shopping malls, and designate. With the convenience of restaurants, you can also get extended services such as Expo park and venue information, city information, weather information, and traffic information. Both local and foreign tourists will experience the efficiency and fun of human-computer communication in the information age.
Future Store: The World Expo Future Store, which has been in operation since 2009, has won with a unique RFID-based business model in the country: Customers register information and receive IC cards and handheld computers and enter the store to purchase products. If they need to purchase any Expo licensed products , As long as the handheld computer is pointed at the scanned product, you can get various information such as product introduction and price, and customers can use this to understand the product, and if they are satisfied, they can place an order. At the checkout, customers don’t need to line up, they only need to swipe their ID card at the checkout to know which bill you should pay. The entire process runs through RFID, and the application and promotion of RFID technology needs to be promoted by such innovative business model design and process operation. The Expo Future Store’s current popularity among the public continues to rise, and Expo licensed products are on sale, and sales continue to rise. Customers who bought Olympic licensed products in 2008 may wish to go to Shanghai to experience the “big difference” of buying Expo licensed products.
Food Supervision: The Shanghai Food and Drug Supervision Department stated that RFID electronic label technology will be fully used in the Expo food supply chain to realize the full traceability of food safety information. The packaging bags of vegetables, fruits, aquatic products, eggs and other primary products and semi-finished catering products that enter the park will be equipped with RFID tags. This tag will store the planting and breeding enterprises or production units, the name of the product, the place of production, the date of production, and the shelf life. Corresponding RFID equipment is also equipped on logistics trucks dedicated to Expo food, and RFID and other temperature continuous monitoring equipment are equipped for vehicles carrying refrigerated and frozen food. When the food enters the park, the staff can quickly trace the source of the food and raw materials on the spot through the handheld RFID reader.
Vehicle traffic: In terms of vehicle traffic safety, the Expo organizer will adopt a driving safety management system based on RFID technology. This system has dual-card pairing of vehicle and driver electronic documents, automatic detection of passing vehicles, image trigger capture, intelligent license plate image recognition, Functions such as automatic release, blacklist deployment and real-time alarm provide a solid guarantee for car driving safety in the Expo area.
In addition, RFID technology is also widely used in the logistics and distribution of the Expo, document management, tour guides, robots, RFID bracelets and self-service libraries, and many other aspects (for details, please refer to the topic of RFID technology guaranteeing the Shanghai World Expo). The author believes that the only way to have a deeper understanding of the beauty of RFID at the World Expo is to visit it in person. The wonderful and lively RFID solutions, application cases, implementation projects and innovative results will all be broadcast live at that time. The RFID industry If my colleagues have the opportunity to watch the World Expo, they may have unexpected gains, triggering innovative inspiration, technology is everywhere, and creativity is everywhere.
Chen Jie, chief engineer of the Shanghai Municipal Science and Technology Commission, said to the science and technology feast at the Shanghai World Expo: Many scientific and technological achievements, including RFID, will be further introduced to the market through the Expo. Marketization and industrialization are the industry’s long-term expectations for the development of RFID. Undoubtedly, major events every year have created business opportunities for the application of RFID, which has become a relatively fixed market for RFID applications. During the preparations for the Expo, several manufacturers have already accepted challenges based on the pull of the government and their own strength. In particular, Shanghai and the Yangtze River Delta with Shanghai as the center have made contributions to the World Expo and also won the development of their own RFID industry.
In the era when the Internet of Things is receiving widespread attention, Shanghai is fortunate to use the World Expo to win a big push. The practical experience of RFID in the World Expo is a good reference for cities in the country that are beginning to deploy and actively promote the development of the RFID industry. . As the so-called “dive into the night with the wind, moisten things silently”, RFID has been subtly integrated into the large-scale Expo application with the spring breeze of the Internet of Things, leading multi-city, multi-industry and multi-city in participation, presentation, integration and experience. The growth of RFID in the enterprise breeds the popularization of RFID within and beyond expectations, and explores new paths for the development of national and even global RFID forces.
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