Application of RFID in Wuliangye anti-counterfeiting security and traceability management
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We have already applied this project in batches, and hope to give you some reference and enlightenment through this project.
Wuliangye Group and Chengdu Push Information Automation Co., Ltd.
Wuliangye Group is the top 15 consecutive brands in China’s food industry, with a brand value of 47 billion yuan. Wuliangye Group completed sales of more than 11 billion yuan in liquor last year. The liquor industry ranks second among the four major liquors in terms of market and sales volume. Both are very big.
Now the problem of alcohol fraud is also very serious. China’s counterfeiting ability is the world’s first. Counterfeiting is because the added value of the industry and products is very high. If fraudulent companies and individuals will seek illegal profits, so Driven by interests, companies that falsify are willing to take risks and do illegal things. Falsification first damages the interests of legitimate companies and also causes serious damage to the interests of consumers. Wuliangye Liquor has a very good reputation in the market. As China’s No. 1 liquor company, supply has never been in short supply. Everyone has counterfeit liquor that damages the interests of consumers more. Every year, Wuliangye invests a lot of manpower and material resources in combating counterfeit products.
From a technical point of view, anti-counterfeiting is opposed to counterfeiting. From the perspective of anti-counterfeiting, through technological upgrading, counterfeiters will always find loopholes. In the upgrading process, there will be a steady stream of new counterfeiters attacking the system, so continuous upgrades are needed to repay loans. the process of.
Therefore, anti-counterfeiting technology needs to be continuously upgraded and improved; another requirement is the traceability of commodities. The ultimate purpose of the application of ERP is to better serve the enterprise management, from production, quality control, warehousing and logistics to the final sales market circulation. In a series of links, each link must be added to point control to realize logistics management and configuration management of all resources.
Chengdu Push Information Automation Co., Ltd. is also Push Group won the “863” project. It was an enterprise established in Chengdu High-tech Zone with the support of the Ministry of Industry and Information Technology in 2008 and 2009. It is now a pilot enterprise for technological innovation in Chengdu with a registered capital of 5,000 Wan has a group of high-quality management personnel and R&D teams. We are a high-tech enterprise that cares about production and identification. Now we have a world-class electronic packaging production line, which is widely used in the fields of anti-counterfeiting and identification of industrial processes and transportation management.
The company was established in September 2008. By December 2009, the first batch of RFID tags have been applied to Wuliangye packaging. You can see new Wuliangye wines with RFID tags on the market.
Consumption forecast: In 2010, sales can reach more than two thousand bottles, and the number is expected to reach 100 million by 2013.
System solution technology introduction: The system is divided into four parts, the first is the label, the label is packaged and produced by the RFID production line, the data collection is realized on the packaging line, and the label is applied to the packaging, and the third is distributed in In outlets all over the country, RFID reader/writer equipment is an important point in all RFID links. It involves a large number of reader/writer equipment to read and verify data. There is an independent data center in the background and a back office. The database supports all data writing, reading, query, access and supporting data mining.
Chengdu Push Information Automation Co., Ltd. has been established for more than ten years and has accumulated a lot of anti-counterfeiting experience and applied various technologies.
The RFID label is affixed to the bottle cap. The label is composed of face label, chip, and antenna. The data structure of the chip contains four parts, TID, EPC, PASSWORD, and USER MEMORY.
The application of RFID technology guarantees the pass rate of products. Now the pass rate online can reach 99.5%, which is a very high data for applications.
Summary: The UHF RFID technology is applied to the anti-counterfeiting system, the anti-counterfeiting verification of consumer products is applied, the design is carried out using the technology of RFID antenna application, and the relevant standards are complied with.
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