chrispeng [ad_1]
The Silsberg Shopping Center is one of the largest shopping centers in Austria. The shopping mall has installed 12 touch screen kiosks to help a large number of people guide the way in the huge shopping mall every day.
This configuration also has a built-in near field communication function (NFC), visitors can use their mobile phones to get loyalty rewards and use discounts.
The shopping center’s 200 stores cover an area of more than 915,000 square feet, and there are four buildings in total. The management team hopes to use digital signage to replace analog displays, centralize content management, and start earning advertising revenue. They also need to simplify it so that it can be moved in interconnected buildings, which have a total of 14 floors.
The shopping center team finally decided to use the Austrian MM program to run the program, and use the 22 miles of Silicon Valley with a complete routing design and management platform.
22 Miles said that the system is generating performance analysis certificates and emphasizing the role of guide kiosks for media planning agencies, while advanced advertising scheduling engines are processing various promotional opportunities.
22 Miles stated in a paper: “Advertising companies have discovered the benefits of a touch screen interface because it can gain a high degree of attention when navigating to customers. According to partners’ estimates, only the first two This month, advertising increased by about 30%. Compared with the previous simulation system, the advanced scheduling function greatly expanded the advertising space of each guide kiosk.”
“Customers can also simply search and locate each store or facility in the shopping mall. The management team is very happy to see that customers are less and less inquiring about the service desk. Shoppers are more and more like to use NFC through the guide kiosks, they can Learn quickly and vividly how to buy points for the next time.”
[ad_2]
