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The tickets for the Lantern Festival in Shanghai’s Yuyuan New Year of the Ox used Hitachi (China) Co., Ltd. (General Manager: Kaoru Kawano / hereinafter: Hitachi (China)) provided by Hitachi (China) Co., Ltd. (General Manager: Kaoru Kawano / hereinafter: Hitachi (China)) embedded in the world’s smallest chip “μ-Chip” nearly 60,000 admission tickets . Anti-counterfeiting tickets incorporating cutting-edge RFID technology effectively prevent counterfeit tickets and scalper ticket vendors from disrupting the Lantern Festival, and at the same time ensure the safe and convenient entry and exit of the audience, and accurately count the flow of people at each entrance at each time period.
Yu Garden is located in the northeast corner of the old city in the southern part of downtown Shanghai, adjacent to Shanghai City God Temple and Yu Garden Shopping Mall. It is a famous Jiangnan classical garden and a scenic spot with surface significance in Shanghai. The Lantern Festival in Yuyuan on the Lunar Lantern Festival has become a traditional Shanghai program. The theme of this year’s lantern festival is “Auspicious, Festive, Harmony, and Joy”. The Central Square, Jiuquqiao Square and Golden Square of Yuyuan Shopping Mall set up “Golden Bull to Celebrate the New Year and Happy New Year” and “People•Niu• “Harmony” and “Revolving Carnival” are themed light groups, and there are lantern riddle games that tourists love to see. The average number of visitors to the Lantern Festival in the Year of the Ox reached 350,000 per day. In order to prevent scalper ticket vendors from disrupting the market, Shanghai Yuyuan Tourist Mart Co., Ltd. adopted for the first time this year anti-counterfeiting tickets embedded with the world’s smallest chip “μ-chip” provided by Hitachi.
“Μ-chip” is a cube microchip with a diameter of 0.4mm. Since the data has been randomly entered into the read-only memory during the production process, it has the feature of non-rewritable, and it also has the anti-theft feature while ensuring the high accuracy of the data. Through the centralized security management in the background, the cost and risk of the security management of the front-end chip can be reduced, and real-time monitoring and management can be carried out in the management center. Because the “μ-chip” embedded in the admission ticket has read-only characteristics, it is realized that each admission ticket is given a unique identification code, which can play an effective anti-counterfeiting effect and solve the security of readable and writable chips. problem.
In addition, because “μ-Chip” can manage ID numbers, it can provide ticket holders with richer and more considerate services such as reservations and other related information, which can meet the different needs of each ticket holder, and at the same time facilitate the organizer to be more accurate Grasp all kinds of information. The organizer has also accurately grasped the flow of people at various entrances and exits at various times through the management of ID, and adjusted the deployment of personnel in a timely manner to ensure the safe entry of the audience and at the same time ease the traffic pressure around the lantern festival venue. In addition to this lantern festival, Hitachi’s “μ-Chip” chip performed well in the Shanghai Xintiandi countdown party from 2006 to 2009 and the admission system of the 2005 World Expo in Aichi, Japan.
In addition to being used for admission management, “μ-Chip” has non-contact performance, and can also achieve production and quality management, food and commodity tracking, supply chain management and other functions, which can be used in product anti-counterfeiting, asset management, logistics management, Information traceability management and other broader fields. In addition, the new “μ-Chip” chip with group reading function will also enter the field of library management and file management.
As the degree of informatization of Chinese society continues to increase, information security is of paramount importance. As the basic technology and product of information security, “μ-Chip” has a huge potential market demand. Hitachi (China) Co., Ltd., as a “trustworthy partner in China”, has always been committed to providing Chinese customers with the most appropriate information security products, solutions and services, and contributing to the construction of a safe and harmonious information environment in China.
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