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On February 28, 2008, Shanghai Hua Hong (Group) Co., Ltd. signed a contract with the Bureau of Shanghai World Expo, and Hua Hong Group officially became a senior sponsor of ticket chips for the 2010 Shanghai World Expo in China. In the next two years, Hua Hong Group will work closely with the Shanghai World Expo Bureau to provide high-quality products and a full range of services for the World Expo ticketing system.
Hua Hong Group Chairman Tong Baoan stated that Hua Hong will provide safe and reliable ticket chips for the Shanghai World Expo, establish a stable ticket sales system, and provide visitors with fast admission and ticketing services to provide guarantee for the success of this World Expo. Work hard to realize the common vision of “Better City, Better Life” for the Shanghai World Expo.
Hua Hong Group was founded in 1996, and at the beginning of its establishment, it undertook the important task of building the national “909” project. After more than ten years of development, Hua Hong Group has become a large-scale high-tech enterprise group focusing on providing products and services such as foundry technology, product technology, chip design, system integration, etc. to the society and users, as well as making strategic investments at home and abroad. The major investment companies of Hua Hong have also developed in all aspects of the semiconductor industry chain and are bearing fruit. As one of the top 100 electronic companies in China, Hua Hong Group has been paying close attention to our lives while developing innovative technologies: in every four second-generation ID cards, there is one embedded Hua Hong chip; e-banking Hua Hong’s USB-Shield guarantees security for the active transactions of Hua Hong… In 2010, Hua Hong’s products will serve the Shanghai World Expo and work together to create a better life.
Open the door of Expo with “core”
Hua Hong Group will provide this World Expo with electronic tickets that integrate high-tech chips and Radio Frequency Identification (RFID) technology. The tickets contain an “Expo core” with independent intellectual property rights. The “World Expo Core” will be a “gateway” for the Expo Park covering an area of 5.28 square kilometers.
The 2010 Shanghai World Expo is expected to attract 70 million visitors, with an average daily passenger flow of 400,000, and an extreme peak of 800,000. This is a test for the security and anti-counterfeiting and rapid ticketing of the ticket system. The electronic tickets designed and produced by Hua Hong Group use a contactless chip with independent intellectual property rights as the carrier, and use specific cryptographic algorithm technology to ensure the security of the data during the transmission process. The outside world cannot tamper or steal the data. Realize the anti-counterfeiting and anti-forgery of RFID tickets. In terms of fast ticket checking, the RFID chip has an incomparable advantage over traditional paper tickets. When the flow of people is high, the RFID electronic ticket can be checked without contact or alignment. The ticket holder only needs to swipe the ticket within 10 cm from the reading and writing device to enter the venue easily. At the same time, the “World Expo Core” provided by Hua Hong can record different information and use it for different types of tickets, so as to provide visitors with various types of services, such as “night tickets”, “multiple entry and exit tickets” and so on.
Use “core” to build the World Expo web
In addition to the ticket chip, Hua Hong Group also provided ticket reading and writing equipment and various ticket sales and inspection equipment to the Shanghai World Expo for the design and development, project implementation, operation and maintenance and technical support. It is the main contractor of the ticketing system for the Expo Park and participated in the creation of World Expo ticketing. Of the net.
Like the nervous system of the same person, the visitor information collected through the RFID chip will be gathered in the center of the ticketing system for data processing and analysis, which is convenient for the management of the park. RFID chips can be implanted or attached to various objects to faithfully record the “trajectory” of the object. Its purpose is similar to barcodes, but its functions are many times more powerful than barcodes.
Using this technology, every visitor only needs to swipe the Expo tickets embedded with RFID chips when checking in and entering the park. The ticketing back-end system will immediately count and update the number of people entering the park, and the management will understand the park accordingly. The density of personnel within, and conduct scientific diversion guidance.
Use “core” to light up the Expo City
In the eyes of the semiconductor industry, Shanghai is undoubtedly the “Silicon Valley of China”, and Hua Hong Group is the leader in the formation of the “Silicon Valley of China”. Since the country selected Shanghai Pudong more than ten years ago to establish my country’s first 8-inch chip production line, Hua Hong Group has undertaken the mission of building a national “909” key project. After years of development, Hua Hong Group has not only achieved outstanding achievements in the fields of chip manufacturing, chip design, system and application services, process research and development, electronic components trading and venture capital (including overseas investment), but also greatly promoted The development of the integrated circuit industry in Shanghai and even the whole country. Statistics show that the total investment in Shanghai’s chip manufacturing industry in 1990 was only 280 million U.S. dollars. After 1995, the “909” project increased the total investment to 1.3 billion U.S. dollars. In 2003, this figure climbed to 8.478 billion U.S. dollars. Hua Hong’s demonstration effect This can be seen.
Now, Shanghai is attracting the attention of the world with her innovation and vitality, and Hua Hong is also fortunate to participate in the development of this city. Although Hua Hong’s products are small but ubiquitous-all-in-one card systems used in complex public transportation networks, fare collection systems serving rail transit networks, second-generation ID cards that improve identification efficiency and information security, etc. To become a senior sponsor of the Shanghai World Expo is another opportunity for Hua Hong Group in the new era. Through this platform, Hua Hong Group will dedicate innovative technology to the society and serve the public, and will showcase the achievements of Chinese companies in the field of integrated circuits to the world. Hua Hong Group will rely on industry-leading process technology to inject impetus into the “Expo Core”, bring vitality to the Expo, and use the “core” to light up the World Expo City in Shanghai.
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