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While Shanxi’s travel card is frequently “carded”, Yuncheng has achieved good results in this regard.
Six months after its high-profile debut, the Shanxi Travel Card, known as “Traveling to more than 30 scenic spots in Shanxi for one hundred yuan”, has now faded out of sight, while the Yuncheng Travel Card, priced at 50 yuan, has hit a 10-month sale 16 Ten thousand records. The reporter learned from the tourism department of Yuncheng today that in 2008, the sales scope of the tourism card will cover the surrounding area within 150 kilometers. Tourists from Linfen, Weinan, Sanmenxia and other places will be able to enjoy the benefits and convenience brought by the Yuncheng tourism card. . “Guandi Temple, Pujiu Temple, Guanquelou, Big Tieniu, Wulao Peak, Yongle Palace, Dayudu, these are all famous scenic spots in Yuncheng. Before the annual pass, there were only tickets for these scenic spots. It takes more than 300 yuan, and now 50 yuan is all you can do.” Ms. Chen, a citizen of Sanmenxia who just bought the card, said that although Yuncheng is very close to Sanmenxia, she has never been to Yuncheng before. There is a card that can be used on weekends. Came across the province to Shanxi to play.
It is understood that with the adjustment of the vacation system, this year’s long-term tourism business will be affected to a certain extent, but the three-day short holiday will make the short- and medium-term travel and in-depth travel more popular. In 2008, Yuncheng chose Linfen, Weinan, Sanmenxia and other places to issue a travel card, because these places are about 150 kilometers away from Yuncheng, with convenient transportation and convenient travel, which are very suitable for short- and medium-distance travel of two or three days.
Statistics show that after the entry of the all-in-one card in Guandi Temple, the ace scenic spot in Yuncheng, the ticket revenue has not fallen but increased, from 11 million yuan in 2006 to 15 million yuan in 2007. An Sanfa, director of the Yuncheng Tourism Bureau, stated in an interview that if 100,000 all-in-one cards can be issued in the three surrounding areas of Yuncheng in 2008, these tourists will refuel, eat, stay, shop, and entertain in Yuncheng, which will stimulate comprehensive consumption. It can reach two to three billion, which is inestimable for the radiation and driving effect of the city’s economy. If the three markets respond well, Yuncheng will consider issuing annual all-in-one travel tickets to Qin, Jinyu, and even wider areas.
According to analysis by industry insiders, as the Yuncheng Travel Card includes almost all the best local attractions, these attractions are maturely developed, have a reasonable structural layout, and take into account historical and cultural, landscape, and leisure and entertainment attractions. They are also very easy to reach. Therefore, the “One Card” “Tourists can adjust the itinerary of one-day and two-day trips according to their interests and needs, so they are welcomed. In the early stage of the “Shanxi Tourism Card”, it failed to consider the market environment and the acceptance of tourists. Most of the franchise attractions were ordinary attractions and newly developed attractions, which made it very inconvenient for tourists with annual cards to travel across the province. After all, tourism involves not only tickets, but also food, accommodation, and transportation. If tourism resources cannot be effectively integrated and supporting services cannot keep up, this will definitely get stuck in the neck of the “all-in-one card”.
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