To curb the scalper party, RFID high-tech ticket checking and move forward steadily
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In September 2006, passengers who boarded the train from Guangzhou Railway Station encountered something new-some of them only had to swipe the ticket in the induction area of the turnstile when they left the station. Since April 2007, they encountered this There are more and more tourists who are new. Because Guangshen Railway Co., Ltd. has signed an agreement with a Finnish company to purchase 25 million RFID (Radio Frequency Identification) tickets from the company every year. Starting with Guangshen Railway, the application of RFID tickets has opened a new era.
At the beginning of the new year, looking back at the RFID industry in 2007, it is advancing with a steady trend. Its development speed is much slower than many people in the industry predicted, but its application is more and more implemented. RFID solutions have been seen everywhere in vehicle management, environmental protection, manufacturing applications, ports, etc.
During this year, RFID has also made new developments in ticketing applications. Because it can achieve a good anti-counterfeiting effect, and it is also very good in ticket management. Following the Guangzhou-Shenzhen Railway, last year many railways began to explore the combined use of tickets and RFID step by step.
No need to withdraw RFID electronic tickets
In the past, ticketing was done with traditional tickets, and ticketing was an open-loop management. Whether it was a theater or a train station, after the tickets were printed and sold out, the tickets would not leave the manager’s sight or manage them. Inside. The ticket check at the time of admission has only become a procedure, and in essence it has not reached the management mechanism.
And if RFID technology is introduced into ticketing, ticketing can be made into a set of closed-loop overall management, including internal management and monitoring of external activities, which also plays a good role in counterfeit tickets and ticket dealers. Moreover, the current chip price of RFID has dropped, and ticketing is already acceptable.
At present, ticketing services are divided into two categories, one is railway passenger tickets, and the other is performance ticketing. According to Shen Jing, senior vice president of RCG Hongba Digital, the large-scale reform of the railway system is currently being planned, and RFID is first on the agenda.
RFID electronic tickets use high-frequency RFID technology. When making tickets, they retain the appearance of traditional train tickets, and each ticket can be used by adding an RFID chip. Moreover, RFID tickets do not need to be recovered, which can save labor costs. At Guangzhou Station and Guangzhou East Station where RFID tickets are used, many passengers do not put their tickets in the recycling bins but take them away directly after leaving the station.
Is RFID hot or cold?
Adding chips to ordinary bills means that costs have increased, but they have not been transferred to consumers at present. Because the person who pays for this part of the consumables is still the ticket manager.
The price of RFID chips is not static. It is difficult to reduce the cost of chips used in specific environments such as high temperature environment, acid and alkali resistance, but the price of some general-purpose chips has been declining year by year. In the past 2007, the price of ordinary RFID chips has about dropped. A few yuan in RMB.
Shen Jing believes that the key to the explosive development of RFID applications does not lie in the reduction of chip costs. The real influencing factor lies in whether the application of RFID can cooperate with existing enterprise mechanisms and processes. This is a key.
Although people have regarded RFID as a promising new technology for many years, its development has been very slow in the past four to five years-even though IDC publishes a survey report every year, claiming that the development rate of RFID has reached percent Forty or fifty, but in fact it hasn’t increased for many years, so many people think that the reason for the high price of RFID chips is that they are too hot.
“In fact, this has something to do with the law of development of new technologies.” Shen Jing said so. Every once in a while, a new technology will appear, and during the promotion period, people’s expectations are mostly beyond the actual development. Therefore, he suggested that the market should not be denied the industry by the gap between the results and the so-called expectations, because RFID is a combination of application and reality. Together, growth unconsciously.
In recent years, RFID technology has been widely used in the field of ticketing. In the next step, RFID applications in some traditional industries will achieve relatively rapid growth, including vehicle management, ports, and the tobacco industry. Next, e-government will need to use RFID in administrative management, as well as fixed asset management in industries such as environmental protection, finance, and telecommunications.
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