Application Cases of ETC Technology in Guangdong Expressway Network Toll Collection
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The Guangdong Provincial Expressway Network Toll System started its preliminary work in 1998 and was officially launched in 2002. After more than two years of hard work, breakthroughs were made at the end of 2004. On December 18, the Guangdong Provincial Expressway Network Toll System was officially opened. The highway network toll project in Guangdong Province adopts a combined toll technology scheme and promotes the use of electronic non-stop toll collection (ETC) technology, which greatly improves the efficiency of highway traffic. This article introduces the related technology and operation situation of Guangdong Province Expressway Network Toll Promotion ETC.
1. The overall construction goals and planning of the project
The overall construction goals of the Guangdong Provincial Expressway Network Toll Project: First, to realize the highway network toll by region, cancel the main line toll stations in the region, and gradually realize the regional merger; Second, adopt a combined toll that is compatible with electronic non-stop toll and manual semi-automatic toll Technology to realize the “One Card” of Yuetong Card in the province; third, to promote the use of electronic non-stop toll collection technology to improve the efficiency of highway traffic.
In accordance with this goal, the Guangdong Provincial Highway Network Toll Collection will be implemented on expressways first, and then extended to ordinary highway electronic toll collection. The highway network toll collection is divided into three phases: the first phase to the end of 2005, the province’s highways are divided into 6 areas to achieve network toll collection, and the electronic non-stop toll collection and Yuetong card all-in-one card service will be opened at the same time; The stage is to start in 2006, the 6 regions of the province will be merged into 3 regions to further expand the scope of non-parking charges; the third stage is to start in 2010, strive to spend a few years The three regions in the province are merged into one region, making electronic non-stop toll collection the mainstream form of highway toll collection in the province.
2. Current project progress
The Guangdong Provincial Expressway Network Toll System was put into operation at the end of 2004 and has been operating stably for more than three years. The data settlement is accurate and safe, the owner’s accounting is clear, the operation management is carried out in an orderly manner, and the users use ETC to pay efficiently and quickly. Up to now, 60 of the province’s 62 expressways have achieved network tolls and Yuetong card payment, 16 mainline toll stations have been removed and merged, 29 new mainline stations have been reduced, and 166 ETC lanes have been opened and opened; the toll amount was settled in 2006 It has reached 16.8 billion yuan, of which the non-cash part of the traffic has been close to 2 billion yuan. The monthly payment of the Yuetong card has accounted for 13% of the expressway toll, and some expressways with a large traffic volume, such as the Guangzhou-Shenzhen Expressway, have reached more than 17.7%.
At present, Guangdong has established an all-round Yuetong card customer service system covering the whole province. Customer service centers have been established in 21 prefecture-level cities in the province, and the 96533 customer service platform integrating call centers, Internet services and SMS services has been opened. In addition, more than 400 bank recharges have been opened using social resources Agency points, 237 gas station service agency points, several automobile 4S shop agency points, and a batch of quick installation points located next to the main toll stations. The superiority and convenience of Yuetong Card and ETC fees have been recognized by the society, users have developed rapidly, and the application environment has become more mature. In addition to the application in Guangdong Province, Yuetong Card also cooperated with Hong Kong’s ETC counterparts to issue Juyitong·Yuetong Card in Hong Kong, realizing cross-regional networking cooperation. In September 2006, Macau and Hong Kong paid non-stop online payment With the opening of the network, more than 50,000 users of vehicles with licenses in Guangdong and Hong Kong can enjoy ETC and Yuetong card non-cash payment services in Guangdong Province with the “Autotoll · Yuetong Card”.
3. Project operation model
(1) Construction mode
The main body of expressway investment in Guangdong Province is complex and coordination is difficult. In order to coordinate the interests of all parties, Guangdong Province has formulated the principle of “unified planning, unified standards, unified card issuance, and unified settlement”, and established a non-profit network toll collection franchise. The company, the Guangdong United Toll Company, is responsible for the specific implementation of the province’s networked toll collection system in an enterprise-based operation, and has created a unified technical support, operation management and service platform for the implementation of the province’s expressway networked toll collection system.
The Guangdong United Toll Company is responsible for the investment and construction of the Yuetong card (non-cash) settlement center, the network toll (cash) settlement center, six regional management points, and the Yuetong card customer service network; each road section owner is responsible for the construction of the regional road section toll system And transformation. This construction model has a clear division of labor, reduced overall operating costs, and improved overall benefits. According to the above-mentioned construction model, operation management is also clearly divided, and all relevant units have their own responsibilities. This model transforms highway tolls from a closed management pattern to a regional collaborative management pattern. The closed management model of “one road, one company” has been completely broken. The responsibilities, rights, and obligations of the Guangdong United Toll Company, the owners of various road sections, and the banks are all clearly defined. By vigorously promoting Yuetong Card and ETC tolls, the original pattern of highway tolls divided and closed tolls was broken, the transparency and serviceability of highway tolls were increased, and highway tolls were transformed from traditional management functions to active service functions, which greatly improved The road traffic capacity and industry management level of the highway system have comprehensively improved the application level of electronic information services in the highway system and improved overall operational efficiency.
(2) Commercialized operation service model
First of all, in terms of customer service, Guangdong United Toll Company has built a customer service center covering the whole province, formed a professional customer service team, and built a large number of agent gas stations and bank agent points in cooperation with the society. The main toll stations have set up quick installation points for Yuetong cards, opened the 965 33 Yuetong card service hotline across the province, and cooperated with the postal service to launch services such as “phone ordering and card delivery”, which solved the issue of Yuetong cards. To provide users with diverse and convenient personal services.
Secondly, the Guangdong United Toll Company continues to introduce new and innovative services, and has formulated a unified service specification across the province, so that customers can enjoy unified, standardized and standardized services at any outlets, and provide regular invoice and list mailing services for the majority of vehicle users, which is convenient for drivers. Reimbursement and financial management make the customer’s invoice management more rigorous and simple. In addition, it provides personalized services for different types of customers, such as personalized card printing, recharge, monthly settlement, deduction SMS notification, online transfer automatic recharge, zero balance account solutions and other services.
Thirdly, in terms of promotion, we carried out targeted special marketing based on the actual situation of expressways, attracted customers who paid tolls in cash to use Yuetong cards to take the ETC channel, attracted vehicles to use Yuetong cards to take expressways, and increased the toll collection amount of owners. The traffic capacity of toll stations has achieved a win-win situation for Guangdong United Toll Company, road section owners, and vehicle users.
In terms of brand building and service publicity, Guangdong United Toll Company adheres to the purpose of serving the society and facilitating the masses, with honest service as the core, establishing a unified brand image, unified publicity norms, and market-oriented publicity and promotion strategies to achieve branding ” The goal of “high visibility, high participation, and high awareness” is to establish a clear image and awareness from the perspective of products, communication and customers. In terms of marketing and promotion, based on the company’s non-profit charity characteristics and strength, it strengthens the credibility of the brand, improves customer recognition of products and services, and improves brand recognition and reputation. In order to ensure that it is more convenient and faster for the majority of vehicle users to handle the Yuetong card business, Guangdong United Toll Company is continuously expanding the service area of the Yuetong card, using the existing Yuetong card platform, proceeding from its own reality and satisfying the interests of the general public as the starting point , Further extend the scope of application to road payment and electronic payment related to mass travel and consumption.
4. Project benefits
According to the benefit evaluation of the Guangdong Expressway Networking Toll Project conducted by the Highway Research Institute of the Ministry of Communications, according to the expressway construction scale in 2006, after the Guangdong province’s expressway network tolls, the toll stations will be removed and merged, the main line toll stations will be reduced, and the ETC toll technology will be adopted. The traffic efficiency has been greatly improved, the cumulative construction cost has been reduced by about 1.4 billion yuan, and the annual operating cost has been reduced by about 150 million yuan. It is estimated that by 2010, construction and operating costs will be saved by about 6.15 billion yuan. In the long term, it is estimated that the cumulative savings in construction and operation costs will be about 14.71 billion yuan by 2020. ~PA’I-, the capacity of each ETC lane is equivalent to 5-7 artificial lanes. Based on the 161 ETC lanes currently built and opened, the construction of at least 600 artificial toll lanes can be reduced in the future, so the province can The expansion cost of toll station lanes was saved by more than 2 billion yuan, and at the same time, operating costs were greatly saved.
In addition to bringing huge economic benefits to road investment, the project also greatly saves road users’ fuel consumption and time, and meets the needs of energy saving and reduction. Guangdong Province has brought huge benefits to road users due to the implementation of network toll collection. These effects are ultimately reflected in a significant reduction in social costs and an increase in macroeconomic benefits.
5. Development plan
The Guangdong Provincial Expressway Network Toll Collection provides users with convenient and fast non-stop and non-cash toll collection services in the form of parking. At the same time, it also builds an electronic transaction support platform with a wide range of coverage. In the next step, the Guangdong United Toll Company will adhere to the scientific development concept to lead the overall development, give full play to the four major advantages of the province’s unified brand, the province’s unified settlement system, the province’s customer service and communication network, and technology leadership, and integrate relevant resources in the province. The establishment of a basic system of electronic payment in the Pan-Pearl River Delta region will enable the company to achieve leapfrog development in terms of business and asset scale, and to develop into a group operation in management, so that the company will become a leading electronic payment operator in China, and strive to build a “transportation system in Guangdong Province”. All-in-one card”.
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