Manufacturers of waste treatment equipment use NFC technology to help customers understand how to use equipment
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This summer, Nutrient Control Systems (NCS) used RFID technology to promote its agricultural and industrial waste treatment equipment, including Cri-Man separators, pumps and mixer product lines. By attaching NFC RFID tags to the products sold, the company will help customers understand how to use the products. In addition, NCS also plans to deploy NFC technology this evening to help farmers view operating instructions or learn about parts ordering or maintenance information.
Purple Deck Media, a Scottish mobile platform technology company, provides these NFC tags and software to manage RFID data.
(NCS is attaching an NFC RFID tag to each device sold, such as this Cri-Man screw pressure separator)
NCS provides sustainable agricultural solutions, including the CowFibre Bedding system, which can be used to separate and treat cow dung. The resulting material will be used to bedding the cows, thereby reducing the amount of manure that needs to be processed and the amount of wood chips in the cow’s bedding.
Since this solution is a new concept for many farmers, many companies’ sales focus on training and making farmers aware of the existence of such a solution. The company sent brochures to many farmers and exhibited equipment at the trade show. As employees at the exhibition site cannot demonstrate the actual operation process, employees need to use online video to demonstrate.
Therefore, NCS began to find new ways (including NFC) to present information to potential customers. In March 2016, Purple Deck Media provided NCS with an NFC-based application, allowing customers to use their mobile phones to view product-related videos and introduction information. Purple Deck Media also provides TapLive, an NFC-based solution. The company will use NFC RFID tags at the trade show next week.
Purple Deck Media’s COO Nathan Neil said that NFC technology makes the entire process more automated.
NCS will showcase the technology at the North American Fertilizer Expo, Royal Farm Day and World Dairy Expo in the coming weeks.
In each trade show, NCS will place some separation equipment on the floor. Although the company cannot operate the machines at the exhibition, the company has built-in NXP NTAG213 chips in each machine, allowing customers to view related videos on their mobile phones through the Taplive platform. Customers only need to turn on the NFC function without downloading additional applications. When the user reads the NFC RFID tag, the phone will read the TapLive software on the Purple Deck server. The browser on the mobile phone will display various content information.
The TapLive system not only allows customers to view and store information, but also allows NCS to understand the attention of specific locations and time devices. In this way, the company can make better arrangements at future trade shows.
Starting this fall, the company will attach NFC RFID tags to all devices it sells. In addition, the company also intends to distribute labels to existing customers.
The NFC tag ID number on each product will be bound to the machine serial number. Users can read the label to obtain information such as instructions for use, parts ordering information or authorized sales locations.
Before the NFC system, farmers need to find the printed serial number on the device, and then search for this information on the company’s website. Neil said: “NFC provides a seamless experience, just swipe the tag. At present, farmers like this technology very much.”
The tag unit price is less than $1, so the technology will not add too much additional cost to the company.
Purple Deck Media has provided NFC RFID solutions to several retailers, restaurants, and Franklin County Veterans and 9/11 Memorial Park. The company also supplies postcards and brochures with built-in NFC RFID tags.
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