COFCO uses the Internet of Things and RFID technology for product quality tracking
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As a well-known brand under the global top 500 company COFCO, Great Wall Wine is the No. 1 wine brand in China and a “Chinese Famous Brand”. Its production, sales and comprehensive market share have ranked first in the industry for many years. It won the highest awards at many international professional wine appraisals such as London. It is deeply loved and trusted by consumers and is recognized as a well-known trademark by the State Administration for Industry and Commerce.
【Provide services】
· Through automatic identification technology, the online code management of the production line is realized in the production plant, and the code is traced before the establishment of product bottles, boxes, and stacks
The relationship;
· In the factory warehouse, build a WMS management system based on RF technology to track the flow of product shipments;
· Deploy a logistics management system in RDC across the country to efficiently collect flow data when receiving and shipping products;
· Docking SAP work orders and outbound delivery orders, integrating ERP and K. Wah PTS (Product Traceability System) to eliminate information islands.
【Create value】
· Combine physical anti-counterfeiting and information anti-counterfeiting to realize product anti-counterfeiting management. With the advantages of advanced identification technology (such as laser, barcode, RFID, etc.), realize the intelligent identification scheme design for each bottle of wine; through the implementation of the cloud traceability platform, The entire quality information (raw materials, brewing, environment, packaging, logistics, retail, etc.) of each bottle of wine is visualized, so that counterfeiters cannot simulate the information of the entire product life cycle, so as to achieve the purpose of anti-counterfeiting; through production companies, distributors, For consumers and government quality departments, automatic early warning of counterfeit products can be realized.
· Standardize the data collection of sales channels and realize the anti-sweeping management of products. With the help of Internet of Things technology (barcode, GPS, 3G, RFID and other sensing technologies, etc.), in the process of product circulation, RDC and distributors’ product flow information Collect in time and send it back to the cloud traceability platform to realize real-time tracking of product flow. It is convenient to understand the inventory and sales data of RDC and distributors, and to understand the distribution of products in circulation channels in time. At the same time, the powerful statistical analysis function of the cloud traceability platform can be used to realize the early warning of the fleeing goods.
· Optimize the production process, improve production efficiency, realize the information management of production process control, adopt new packaging code assignment methods, optimize the packaging operation process and improve operation efficiency without changing the existing production line;
· Improve the efficiency of logistics operations, track the flow of each bottle of wine and closely integrate with the company’s production system, logistics system, and third-party logistics system. With the help of automatic identification technology (barcode, RFID, wireless handheld terminal), product packaging is offline and product entry is In the entire supply chain of warehouses, sales and delivery, logistics transportation, distributors (retails), and consumers, real-time data on the flow direction is obtained and the efficiency of logistics operations is improved, and the process of products from production to consumption is accelerated.
· Establish a characteristic service system to enhance public consumption loyalty. A complete consumer profile is established. Through member consumption management, general equipment (such as commonly used mobile phones, special terminals, etc.) are used to collect and feedback the RFID tag information on products. Tracking product quality and after-sales service enables companies to accurately understand and judge product quality and user feedback. Realize the realization of wine culture. Search for basic product information (such as authenticity, production date, place of production, etc.) and search for wine culture information (raw materials, wine cellars, wine masters, process quality information, etc.) to improve consumer loyalty to the company Consumption.
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