China Resources Snow Beer Dealer Management System Based on iData Mobile IoT Terminal
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Customer background
Founded in 1994, China Resources Snow Beer (China) Co., Ltd. is a national professional beer company that produces and sells beer. Headquartered in Beijing, China. Its shareholders are China Resources Enterprise Co., Ltd. and SABMiller, the world’s second largest beer group. At present, China Resources Snow Beer operates nearly 70 breweries in China, and its brands, including Snow Beer and more than 30 regional brands, account for 19.8% of the Chinese beer market.
face the challenge
● Disconnect between dealer inventory and actual sales, lagging sales data feedback, and lack of reliable data support for production plans;
● The cultural quality of the wine delivery workers is generally low, the management is chaotic, the phenomenon of more delivery and less delivery is easy to occur in the delivery process, and there is a lack of scientific management and optimization mechanism for the delivery process;
● In some regions, the distribution area is not clearly defined, and the distributors have poor awareness of regional sales, resulting in cross-regional sales, frequent beer sales, and price smashing.
Application introduction
Import the dealer management system in the management process, which consists of iData mobile IoT terminal, dealer sales module, purchase inquiry module, cloud software, PC software, etc. Drive the improvement of related businesses such as “price system”, “network system”, “resource management”, “data management”, etc., so as to realize the upgrade of strategy, marketing and management.
specific implementation
iData mobile IoT terminal functions include:
Barcode scanning, GPS positioning, 3G communication module, card reader component (RFID), configure Unicom or mobile phone card, transmit data through Unicom or mobile network (no call function).
The reseller sales module includes:
Distributors’ outbound/returned warehouse, ID card collection/delivery, iData mobile IoT terminal data and product data synchronization, wine delivery worker management and settlement, and software automatic upgrade function. (The functions of “Dealer out of warehouse”, “Dealer return to warehouse” and “Bill delivery worker and dealer settlement” can be set according to actual needs.)
Purchase inquiry module:
The salesperson can use the mobile phone to query the purchase variety and quantity in the information management system of the whole business chain for the past three days through the cloud;
The information exchange in the cloud includes:
Cloud and iData mobile IoT terminal, cloud and full business chain information management system. After receiving the information uploaded by the iData mobile IoT terminal, according to the data requirements of the system, it is saved to the database, and the outbound order from the dealer to the terminal is generated. At the same time, the relevant basic data of the system is synchronized to the dealer’s cloud database, and then distributed to each iData mobile IoT terminal.
iData Mobile IoT Terminal Products
Customer benefits
Effective management of dealers, real-time grasp of dealers’ inventory and actual sales, real-time monitoring of the whole process of wine delivery by wine delivery workers, and process optimization. It provides reliable data basis for CR Snow’s production management, sales planning and product distribution.
Applicable industries and sectors
Dealer management in the FMCG industry, brand protection for brand owners.
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