iData helps Handu Yishe to create the myth of Tmall women’s clothing sales champion
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In the 2014 “Double 11” war, the national sales champion of Tmall’s women’s clothing category was won by Handu Yishe, which sold 279 million yuan in one day. This performance has an overwhelming advantage among many women’s clothing brands on Tmall. Faced with such an astonishing transaction volume, how can Handu Yishe efficiently complete the warehousing and delivery of orders?
In 2006, Handu Yishe started as a small seller on Taobao as a purchasing agent. In 2012 and 2013, Handu Yishe ranked first in women’s clothing sales on e-commerce platforms such as Taobao, Tmall, Jingdong, and Vipshop for two consecutive years. In 2013, the sales of Handu Yishe reached 1 billion yuan, more than 30 times that of 2008, with an average annual growth rate of more than 500%. This kind of “wind-like” growth rate is difficult for traditional clothing companies to match.
At present, Handu Yishe launches nearly 100 new products every day, and accumulatively launches more than 20,000 clothing products every year. Under the circumstance that traditional clothing companies reach a sell-out rate of 60%-70%, the sell-out rate of Handu Yishe products in the current season reaches 60%-70%. 95%, there is basically no inventory backlog.
In the 2014 “Double 11” war, the national sales champion of Tmall’s women’s clothing category was won by Handu Yishe, which sold 279 million yuan in one day. This performance has an overwhelming advantage among many women’s clothing brands on Tmall. Faced with such an astonishing transaction volume, how can Handu Yishe efficiently complete the warehousing and delivery of orders?
The secret of Handu Yishe’s beautiful battle in “Double 11” lies in the introduction of information technology applications based on iData data terminals to realize mobile inventory management.
With the rapid development and popularization of mobile Internet and automatic identification technology, the intelligent inbound and outbound management solutions based on handheld terminals have provided strong support for e-commerce enterprises.
Everyone’s marketing methods on the Internet may be similar, but in fact, the most test is the supply chain and inventory. As we all know, Handu Yishe adopts the operation mode of product group system. In each group, one person is responsible for design and R&D, one person is responsible for the production of visual presentation, and the other person is responsible for inventory management. There are currently 267 such product groups in Handu Yishe.
In order to cope with the shopping peak of Double Eleven, Handu Yishe has deployed iData handheld terminals in advance. In the heavy load-in and out-of-stock and inventory management, the iData terminal is used to efficiently and accurately realize real-time order processing and rapid inventory update to ensure massive orders. 0 missed orders, 0 wrong orders, and timely delivery, which greatly improves work efficiency.
The inventory management staff of each product group of Handu Yishe is equipped with an iData handheld terminal, and the order data is automatically downloaded to the iData handheld terminal through the e-commerce background system.
Inventory managers observe the changes of orders in real time through the iData terminal, check the details of fabrics, styles, colors, sizes, and quantities in each order, and automatically match them with the real-time inventory database in the background.
After the order data and the inventory are automatically matched, the iData terminal will display the specific inventory location of the product, which is convenient for the inventory management personnel to quickly and accurately pick the goods out of the warehouse. After the inventory management personnel scan the barcodes of the goods out of the warehouse, the information is sent back to the background order system through the iData terminal to update the order processing status. At the same time, the inventory information of the goods will also be automatically updated.
The reliable and durable iData mobile terminal has effectively helped Handu Yishe to solve the problem of inventory backlog, improve operational efficiency, easily cope with the challenges of Double Eleven, and ensure expected profits.
iData handheld terminal helped Handu Yishe’s “Double 11” campaign, and it also verified that iData has been polished for 5 years, focusing on high-performance, high-reliability product quality and passed the market test. In the future, iData will continue to make persistent efforts to help more e-commerce companies achieve fast and effective supply chain management through product technology innovation and improvement, and ensure that they are trusted partners of e-commerce companies at every critical moment!
About iData’s new generation of mobile IoT terminals
iData’s new-generation mobile IoT terminal is an industrial-grade handheld data terminal independently developed by Wuxi Yingda Juli Technology Co., Ltd. based on Android and Windows Mobile operating systems. It has a stylish appearance, high-end configuration, ultra-light and portable, and is durable and meets IP65 requirements. Industrial grade and 1.5m drop test, battery life is better than similar products, support barcode scanning,RFIDRead and write, infrared communication module, GPS positioning, photography, voice communication, Wi-Fi, Bluetooth, 3G wireless communication and other functions, widely used in mobile medical, retail, clothing, logistics, meter reading, warehousing, food safety traceability, law enforcement, etc. It is an essential artifact for enterprise mobile operations in various industries, helping enterprises to quickly realize mobile operations at low cost, improve management efficiency, increase productivity, and obtain higher return on investment.
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