Jiurui Technology customizes anti-counterfeiting and anti-collision system for Guangzhou Shuiwei Electric
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summary
RDID product anti-counterfeiting management can help enterprises to strictly supervise and control the orderly flow of key commodities in the distribution network, improve the enterprise’s channel management level and after-sales service efficiency, and reduce and avoid channel risks. Through the application of RFID electronic label technology, the system can accurately and confidentially identify key commodities with a unique UID (identity card) in the world. Through the commodity verification function of foreign branches, it can effectively eliminate the problem of cross-regional sales and barcode smuggling, and prevent the impact of counterfeit and shoddy products. Maintain the reputation of the enterprise, improve the satisfaction of enterprise users and reduce the cost of after-sales service and other unnecessary additional losses.
details
1. Demand analysis
At present, many electrical appliance dealers or other Sanzhai manufacturers in the market use OEM methods to recharge and transfer goods across regions, and the barcode itself is difficult to fundamentally prevent counterfeiting, and it is also prone to a series of factors such as cross-selling. This seriously affects the reputation and after-sales service of the company. If a brand-name product does not adopt effective anti-counterfeiting measures, it may be hit by a large number of counterfeit products, which will greatly damage the image of the product. With the transformation of enterprise management from extensive to intensive, in terms of distribution channel management, due to the limitations of technology and means, the one-dimensional barcode labeling management used by most enterprises is still the traditional model and management method in the early stage of operation. Disadvantages in efficiency, cost, and controllability are increasingly prominent. Therefore, changes in the market environment have put forward new requirements for enterprises’ channel management methods.
2. System introduction
RFIDThe anti-counterfeiting and anti-collision system mainly uses RFID technology, and pastes an RFID on each productelectronic label, through the RFID data collector (wireless or wired network connection) for data collection, the collected data is centrally and regularly transmitted to the database of the background monitoring center through the wireless or wired network (Internet). The anti-counterfeiting and anti-collision goods management software (or this part of the function is integrated with the enterprise website and embedded into the web page, which is convenient for dealers and end users to inquire), and the software reads the detailed information of the goods. The enterprise affixes a unique RFID tag on each product, which contains the product name and specification information, production information, serial number, sales information, etc. In particular, the RFID electronic tag can record the sales area and sales responsibility of the product in more detail. Data and information such as people, key parts serial numbers, etc., thus adding a unique, complete and confidential identity and attribute identifier to the product (the data information is provided by the manufacturer and discussed with our company). Using this information can solve the problem that the barcode cannot complete the serial goods and anti-counterfeiting functions once and for all. Using this information can also provide a basis for sufficient data to be used in other systems in the future, such as CRM (customer relationship management), product end-to-end whole life cycle quality status process full traceability management, dealer management and so on.
3. System topology
4. System function
4.1 Anti-smuggling inquiry
According to the different price strategies of enterprises in different markets, in order to prevent smuggling of goods, enterprises can set market partitions when writing labels. Once local distributors find out that there are distributors in other partitions selling in the area, they can easily check by hand. The channel through which the product is sold.
4.2 Sales management (anti-smuggling)
Through the combination of RFID technology, invoicing software and enterprise wide area network, distribution enterprises can realize comprehensive, effective and safe management and monitoring of the whole process of commodity distribution. And further obtain valuable commodity warehousing, logistics, sales, payment and other data, to provide valuable statistical information, data and reports for the corporate headquarters’ business decision-making. Specific functions will include distribution regional management (regional management, person-in-charge management), regional performance management, personal performance management, report management, etc.
4.3 Commodity anti-counterfeiting
The system first realizes the anti-counterfeiting function with the RFID address code. The address code is globally unique and cannot be copied. The logistics of each label is recorded in the database. Forged barcodes have no database records, so they can be easily checked and processed by the system and automatically alarmed.
4.4 User query
Through the mobile phone or webpage, you can inquire about the product purchased by the user, which production date and date, and which channel supplier to purchase and other information; no need to inquire about the relevant documents (the document inquiries are complicated), you can directly check whether the product is genuine through the mobile phone or webpage. related information.
4.5 After-sale service
The after-sales service department scans the RFID electronic label to obtain the information such as the source and attributes of the goods stored in the label, so as to carry out comprehensive and strict identification and confirmation of the repaired goods, ensure that the company’s interests are not damaged, and effectively improve the quality of customer service . When there is a quality problem in the product or feedback from the end user, the system can provide information feedback channels such as voice calls, emails, and WEB, and the after-sales service center will record and deal with the report after receiving the report. Specifically, technologies such as computer telephony integration technology CTI, customer relationship management, and product quality management will be used.
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