The Application of Flexible and Efficient Boside Barcode Printer in Oushili Logistics and Distribution
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The target consumer group of Oushili, which enjoys a certain popularity and reputation in the women’s clothing market, is positioned in the mature, confident, independent, noble and generous women of the era. Since its listing in 1999, Ou Shili has developed and expanded in the Chinese market at an unprecedented speed. In just two or three years, more than 160 franchise stores and counters have been opened in more than 60 primary and secondary consumer cities in China, with annual sales reaching 250 million. Ou Shili radiates the stores all over the country and has successfully established a good international brand image in the market.
Clothing products have the characteristics of rapid changes, small batches and multiple varieties. Therefore, the logistics and distribution of clothing enterprises must be timely and accurate, and the delivery cycle can be shortened as soon as possible. Bring strong distribution support.
As a leader in mid-to-high-end women’s clothing brands, while focusing on the product itself, Oxili has long deployed and implemented a modern warehousing and logistics system, using hardware and software equipment for information-based warehousing and logistics management to quickly, accurately and efficiently implement product warehousing and logistics. Management of logistics and distribution.
Using barcode printers to improve performance
The product is the contact between the brand and the customer at zero distance, the direct reflection of the brand attraction, and the interpretation of the brand design positioning. Focusing on the core of the product, Ou Shili pays attention to all the details that can be contacted with customers, from product manufacturing (product design, product fabric, product technology) to product circulation (product logistics and distribution, product packaging, product care and preservation tips) , and even the taste of the terminal store where the products are displayed, it directly reflects the style and positioning of the Oushili brand itself.
Warehousing and distribution is an important part of product circulation. We really pay attention to warehousing and distribution management. Through automation and information management, we can improve and strengthen management and distribution functions, so as to plan distribution-related matters reasonably and scientifically, which can effectively increase the market size and market share of enterprises. Rate. This project focuses on the application of Boside brand barcode printers in the warehousing and distribution process of Ou Shili.
The logistics department of Ou Shili in Guangzhou is mainly responsible for the warehousing and delivery management of the brand’s products in hundreds of stores and counters across the country. Apparel products are fast-moving commodities. Once production is completed, they need to be put on the market quickly and distributed to store counters around the world.
In these links, printing clothing tag labels, outer packaging bag labels, box labels, delivery documents, customer care cards, etc., will use barcode label printers to achieve fast, batch, accurate, and professional label design and printing. The barcode on the label usually contains product information, delivery time and terminal store information. Using such a barcode label as a unique identifier, the goods in transit can be accurately tracked, and the arrival time and quantity of goods can be strictly guaranteed. When the clothing is delivered to the specialty store, the commercial POS function can be realized by using the customized barcode tag, and after the clothing is sold, a piece can be torn off as a sales receipt.
Since its listing in 1999, Ou Shili has developed and expanded in the Chinese market at an unprecedented speed. In just two or three years, more than 160 franchised stores and counters have been opened in more than 60 first and second-class major consumer cities in China. With the continuous expansion of the business scale, the quantity and variety of goods shipped by Oshili every day is quite large, so Oshili has used informatization to improve the level of warehousing management and distribution business.
The logistics department of Oshili quickly and efficiently completes the information printing of goods delivery through barcode printers, which involves the printing of customer care cards issued with the goods, the printing of express delivery orders, and the printing of shipping orders. Field operations require fast printing speed, high label pass rate, automatic paper cutting at the end of each printing, etc.
The printing solution of Oxili logistics department is jointly provided by Boside Technology and its agents. In the implementation of the project, the product performance of Boside G3000 printer fully meets the requirements of Ou Shili: fast printing speed, accurate paper positioning, high definition of printed labels, and high label pass rate. At the same time, in response to the needs of Oshili’s on-site printing – automatic paper cutting after each printing, the R&D team of Boside has upgraded the printer program to meet the customer’s actual application. The number of labels printed each time is not fixed, but at the end of each printing After that, it can accurately and automatically cut the paper.
As the most rapidly developing women’s clothing brand in China, relying on information technology and modern management solutions, Oxili has continuously improved its brand strength in production, logistics, and operation management. Barcode printers can improve the work efficiency of logistics and distribution links, which is a strong evidence for strengthening management and improving investment efficiency. We believe that information technology and barcode technology will play a greater role in the management of garment enterprises to reduce costs and improve efficiency.
About Ou Shili:
Ochirly, a cutting-edge fashion brand from Italy, was successfully introduced by Ochirly (Hong Kong) Group in September 1999. She has attracted countless mature, confident, glamorous and noble modern fashionable women with her unique fashion style which is a contradiction and fusion of classic nobility and liberalism. Oushili has developed rapidly in just a few years since it entered China. It has more than 200 specialty stores in well-known fashion malls in dozens of major cities in China, and star stores radiate all over China.
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