U.S. cable industry uses NFC technology to push personalized TV and advertising services to mobile phones
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With the rapid rise of mobile internet data, wireless application services and Internet of Things technologies, mobile phones have increasingly become a must-have tool in people’s daily lives. Now, mobile phones can be used not only for making calls, but also for more daily life services.
In the near future, mobile phones will replace many cards in modern people, such as credit cards, loyalty cards, transportation cards, etc., which can help people complete services such as ticket purchase, bill payment, and points shopping.
Not only that, mobile phones can also exchange images and download music, and even mobile terminals can download entertainment information by reading smart posters.
These features are not only attractive to consumers, but will also greatly expand the application and sales market of mobile phones. The birth and application of Near Field Communication (NFC) will make all this possible.
However, the current NFC technology can only support wireless services with a data rate of several hundreds of kb/s, which greatly limits the application of video images and also becomes a bottleneck for the promotion of NFC technology.
The cable television network industry in the United States is also actively usingNFCThe development and innovation of technology can realize the establishment of its own emerging business format and provide users with a better (mobile) business experience.
Recently, “personalization” and “mobile” are two terms that have been hotly discussed in the US cable television network industry. Can they be combined to provide users with a better personalized cable service experience based on mobile usage scenarios?
The answer is “yes”.At present, the US cable television network industry is experimenting with NFC andRFIDWhen using the technology’s personalized cable TV business, people can watch personalized TV programs and personalized accurate advertisements by simply scanning with their mobile phones.
At the same time, the related systems also have great intelligence. For example, they can make comprehensive decisions, recommend programs or accurate advertisements by sensing people’s facial expressions, body postures, and biological information in real time in mobile scenarios.
As far as I know, this is actually an NFC-based smart information push. It is a brand-new network-based information release and business promotion platform. Like other network information release platforms, it can be used for information release and business promotion. In addition to the above-mentioned personalization features, it also has:
1) Can actively push customized business information, important notifications, etc. to specific user groups;
2) It can analyze user behavior and understand user consumption habits;
3) Cable TV operators can use it to notify users of the usage status of the package calls in time, and to urge the payment of arrears;
4) It can realize the transparent consumption of users, improve the user’s network experience, and improve the user’s satisfaction;
5) Authenticate users to access their subscribed cable TV programs;
6) Complete the mobile payment process of cable TV.
The system being developed by the American cable television network industry has the characteristics of short, frequency, fast, high security and high-speed data wireless transmission.
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