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my country’s tobacco industry adopts a tobacco monopoly policy. my country has a vast territory, and the origin of tobacco leaves and the distribution of consumers are very scattered. Therefore, procurement management, marketing management, logistics distribution, tobacco monopoly management and decision support in this industry are particularly important. Information flow is the more important lifeline of an enterprise after logistics and capital flow. How to coordinate and rationalize the information flow channel and speed of an enterprise has become the key to the success or failure of industry competition.
With the wide application of computer and network technology, the wave of informatization has swept the entire Chinese land, and various enterprises, industries and governments have established electronic office, e-commerce, e-government and other information systems. As people, enterprises, and industries become more and more closely connected, and cooperation and business relationships become more frequent, this informatization that only relies on computer systems can no longer meet the trend of information constantly taking off. The continuous progress and development of mobile communication technology has provided a new way for information transmission, and people have gradually realized that only by achieving mobile informatization can they truly meet the requirements of the current information age.
Case plan analysis of mobile visiting and selling system in the second cigarette factory
1. Specific application
The combination of mobile terminal data collection mobile phone and visiting sales
The traditional sales visit model relies on salesmen to conduct regular sales visits to various retail outlets. The content of the visits may be very simple, and a lot of manpower and material resources are wasted, as shown in the figure:
Use scale:
The number of people in the group marketing center and the marketing department of the second factory is *
Business personnel of the second cigarette factory: *person
The IT staff of the No. 2 cigarette factory participating in the mobile sales visit system: *multiple people
Pilot use area: South China + East China
Pilot use period: 2008/1/5 start
traditional sales process
The improved method is to increase the interaction between the mobile terminal and the short message in the process of visiting and selling, so as to form a multi-level visiting and selling scheme that combines visiting and selling. The specific steps are as follows:
1. The salesperson of the No. 2 Cigarette Factory visited the retailer, registered their mobile phone number, and initially ordered the purchase and sales cycle.
2. Customize the product sales plan in the system, and regularly send data to retailers to understand their sales and order status according to the purchase and sales cycle. The retailer only needs to reply and place an order through SMS.
3. After receiving the text message or telephone order message from the retailer, the product will be delivered.
4. Extend the sales cycle of the salesperson of the tobacco factory. After a long period of time, they can make a return visit to confirm their future purchase and sales plans and sales.
It can be seen that there is no need to change the successive sales visits and sales procedures, but the increase of the mobile terminal and SMS function can minimize the frequency of sales visits by salespersons, and the interaction between mobile terminals and SMS can be used instead, which greatly reduces the operation cost.
Combination of mobile terminal and logistics distribution
In the traditional logistics and distribution of the second cigarette factory, the dispatchers and vehicles are manually arranged in the logistics distribution center, which often results in relatively high manpower requirements and insufficient time arrangements.
Logistics and distribution process
If added during delivery managementmobile terminalData collection arranges distribution plans, dispatches vehicles and distribution personnel, which can minimize manual intervention and improve the speed of response. The specific implementation is as follows:
1. Generate the distribution plan of the distribution center according to the distribution data of the sales department.
2. The system automatically formulates the delivery plan and route according to the delivery plan, automatically arranges delivery staff and delivery vehicles, and sends notification information to delivery staff and drivers through mobile terminals.
Application of SMS in Tobacco Acquisition
Tobacco purchase as a special purchase activity has its unique characteristics. The relative dispersion of tobacco leaves and tobacco farmers leads to relatively high purchase costs of tobacco leaves. Tobacco companies and tobacco monopoly bureaus lack effective ways to manage and guide tobacco farmers.
Tobacco companies can manage the use of SMS messages by tobacco farmers in the following ways:
1. Tobacco companies obtain information on tobacco farmers, including their name, age, address, production scale, mobile phone number, etc.
2. In the future, if the purchase of tobacco leaves is encountered, the purchase plan will be automatically generated according to the purchase amount of tobacco leaves, and the purchase order will be sent to the farmers by SMS, and the farmers can report the yield of the century.
3. Tobacco companies regularly revise the information and contact information of tobacco farmers, and regularly send short messages to farmers to implement technical and production guidance.
Application of SMS in Internal Office of No.2 Cigarette Factory
1. Mail arrival notification
Users can customize the arrival of important emails and send SMS notifications.
2. Bulk SMS
You can send text messages to a department, multiple departments, or any combination of people from within the app. (permission assignment possible)
3. SMS single sending
Text messages can be sent to a single person within the app. (permission assignment possible)
4. Meeting notice
The person who called the meeting can send SMS notification of the meeting to the people who attended.
5. Approval notice
When going on vacation, going out, traveling, dispatching cars, finance, purchasing, contracts and other approval processes, the system can automatically send an approval SMS notification to the approver.
6. Send product information to customers
The system automatically sends the relevant product information to the customer’s mobile phone in the form of text messages on a regular basis.
7. To dunning customers
If the customer’s arrears are due or the arrears have exceeded their trustworthy limit, the system will automatically send a reminder SMS notification to the customer.
8. Product information query
If necessary, employees can send product information inquiry text messages to learn about the detailed parameters, quotation, inventory and other information of the required products.
9. Customer information inquiry
When employees want to know the information of relevant customers, they can send SMS to inquire.
10. Work Arrangement Notice
Employees can send text messages to inquire about recent work arrangements made by their superiors or by themselves.
11. Information collection and submission
Market and service personnel can directly submit business information to the enterprise management system database by means of short messages.
12. Urge the supplier of the second cigarette factory
When the ordered goods do not arrive on time, the management system will automatically send a reminder notice to the supplier.
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