Application case of Yijitong products in Ankang Municipal Government Building, Shaanxi
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Case background:
The new 20-story office building of Ankang Municipal Government, Shaanxi Province has just been completed. Various operators have adopted various means such as low-price competition and relationship marketing to compete with our company’s broadband and voice services. Ankang successfully renewed the broadband and voice agreement under the leading idea of maintaining traditional business and competing for mobile communication business, and successfully entered into Yijitong products.
Summary of customer needs and Yijitong selling points:
For a new building, I hope that a supplier will complete the network and wiring work in the building – the seamless integration of Yijitong and the internal network.
Pay attention to parking lot and access control management – Yijitong facilitates the management of cardholders’ access control rights. At the same time, the RFUIM card can support long-distance applications, and the car can automatically lift the gate when approaching the parking lot, which is very convenient to use.
The restaurant is still in the traditional form of meal ticket, which is inconvenient to carry – mobile phone, meal card, and access control card are all in one, easy to carry and not easy to lose.
Marketing entry point:
Grasp the key timing of customer building renovation, decoration, new construction and weak current integration projects.
Grasp the characteristics of many vertical and horizontal connections of customers: there are many personnel and vehicles in related units, and mutual authentication of identities is required to guide customers to use them.
With the help of the policy power of government informatization, it is packaged and marketed with multi-products such as general office to provide differentiated services.
Case reproducibility:
The new office buildings and IT system transformation of government and other enterprises and institutions are good opportunities to cut into Yijitong products. Taking advantage of China Telecom’s network and ICT advantages, and taking advantage of relevant ICT projects, we can cut into Yijitong products in a timely manner, and the probability of successfully obtaining an order will be very high.
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