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“Dear, are you hungry? Please eat a McDonald’s chicken burger.” At noon yesterday, Hangzhou girl Luo Qi received a QR code text message. It turned out that her boyfriend sent a “love lunch” through Taobao Mall. She ran into the McDonald’s near her work unit in surprise, and exchanged a hot hamburger with a text message, not to mention how warm her heart was.
This warm text message is a QR code electronic coupon. McDonald’s has officially entered Taobao Mall and adopted QR code technology. Consumers only need to select products in the McDonald’s online store and fill in the mobile phone number to get the corresponding QR code. With this number, they can go to any McDonald’s store for verification and exchange for food. And the use of this QR code coupon is very simple, the process is as follows:
1. Apply for an electronic exchange order: The customer applies for the exchange of “McDonald’s Electronic Exchange Order” through SMS or website.
2. Receive QR code SMS: After the customer’s application is successful, the points system will deduct the customer’s corresponding points, and then the customer will receive a product redemption confirmation SMS sent by 10086, and two QR code product information sent by code 10658505: one It is a multimedia message, and the content is a QR code graphic; one is an ordinary short message, and the content is a 12-digit code.
3. The verification is successful and the consumption is made: After the customer receives the QR code product text message, please take the mobile phone to McDonald’s to exchange for consumption. You only need to present the QR code SMS certificate on your mobile phone, scan it with a reading machine, or enter a 12-digit code on the machine. After the verification is successful, you can make purchases.
QR code coupons are a type of electronic coupons. Electronic coupons are the electronic form of coupons, and refer to promotional vouchers produced, disseminated and used by various electronic media (including the Internet, MMS, Wepull, SMS, QR codes, pictures, etc.).
It is not unrelated to the fact that Mai and Ken switched to QR code electronic coupons and the fierce competition in the fast food industry in recent years. On the one hand, the competition between Mai and Ken has always been fierce in the mainland; on the other hand, the rapid development of Chinese local fast food companies has put some pressure on the two giants. At the same time, these merchants also have “difficulties” in choosing QR code electronic coupons. Let’s first look at a real case: on April 7, 2010, the “Seckill Door” incident occurred in KFC, and a family package of 64 yuan was sold for 32 yuan. , when a large number of citizens with coupons wanted to buy takeaway buckets and hamburgers at KFC, they were told that they would not accept these two spike coupons and defined them as “fake coupons”. And this kind of coupon is the existing electronic coupon. Customers can go to KFC’s official website to download the picture electronic coupon, and then they can enjoy the discount at relevant KFC restaurants.
What a tragic thing this is. It turns out that this kind of electronic coupons is only limited in time, but there is no limit on the location and quantity. The pictures are easy to be copied, so that the electronic coupons are flooded. In view of the disadvantages of the existing electronic coupons, the advantages of the two-dimensional code electronic coupons are highlighted. The stored information of the QR code is large and unique. We can store the verification code of the coupon in the QR code. After the reader has finished reading, it will be recorded in the system that the QR code electronic coupon has been used, and other copied QR code electronic coupons will be Useless, this effectively prevents the flood of electronic coupons.
Of course, this incident is not the root cause of KFC’s promotion of QR code coupons. After all, QR code coupons have incomparable advantages over traditional coupons: First, there are various ways to obtain QR codes, which are no longer limited by time and region. To enjoy discounts anytime, anywhere; Second, it is more in line with the target group of merchants. Whether it is McDonald’s or KFC, their target consumer groups are mainly young people, and these people are the main force in the use of QR codes. These people are more willing to accept newer and more fashionable things, and QR code electronic coupons will undoubtedly be favored by these “fashioners”; three, with the accelerated development of society, people’s life rhythm is becoming faster and faster, two The acquisition and use of QR code electronic coupons are quite fast and convenient. “Send goose feathers for thousands of miles” is thankless, and a simple QR code MMS can be easily solved; Fourth, for merchants, using QR code coupons It is beneficial to implement precise marketing, achieve targeted, more convenient understanding of consumer needs, rather than aimlessly distributing paper coupons is inefficient and not environmentally friendly, thereby improving efficiency and reducing costs; five, as far as government departments are concerned, two The excellent anti-counterfeiting performance of QR codes can greatly reduce the complaint rate of consumers and unnecessary expenditures of relevant departments; Sixth, from the perspective of public employment, the introduction of QR code coupons to Taobao stores has also greatly expanded employment resources, providing more Lots of people have the opportunity to start a business.
To sum up, it is not difficult to see that McDonald’s and KFC’s turn to QR code electronic coupons is not only necessary for its development, but also has significance that cannot be ignored. The use of QR code coupons not only achieves precision marketing, but also realizes the realization of merchants. There will be more interaction with consumers, which will also be a win-win for consumers and merchants. Furthermore, as the trend of e-commerce in traditional industries is becoming more and more obvious, the improved marketing model of Mai and Ken may become the trend of the entire industry. At present, Haagen-Dazs is not inferior to Mai in the use of QR code coupons. , Ken, I believe that driven by these big brands, the future of QR code electronic coupons will be brighter and brighter.
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