Focus Magazine’s RFID Application Wins the Most Innovative Application Award from RFID Journal Live
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At the “RFID Journal Live!” conference in Orlando, organizers announced the 2009 RFID Industry Awards.Using Infineon Technologies’ RFID technology and PJM chips, the German weekly news magazine “Focus” was selected as the most innovative RFID application award
About 100 selected home readers agreed to take the test, in which Focus News Magazine uses Infineon’s RFID technology and PJM chips to assess readers’ reading patterns and behaviors. In addition, the magazine has partnered with Australian company Magellan Technology and Austrian company RF-iT Solutions to develop a purpose-built RFID reader that provides users with per-page reading data, such as dwell time.
“We are very pleased to receive this award for Focus Magazine’s RFID application, which perfectly demonstrates the benefits of PLM: simultaneous reading of multiple closely stacked tags, data transfer speeds 25 times faster than other RFID technologies, Infineon Technologies Business Line Personal According to Tilo Pannenbaecker, Deputy Head and General Manager of the Object Recognition Department, “PJM made this application a reality”.
Focus magazine RFID application introduction:
As usual, the 100 test households received their magazines by post. But these magazines are not the same as those sent to other subscribers or sold at newsstands: All expanded pages carry a passive 13.56 MHz RFID tag made by Magellan on the left page (a magazine has 50 pages and uses 25 labels). Before reading, participants were asked to place the RFID-tagged magazines on a special magazine rack with an RFID reader.
In terms of height and width, this sturdy plastic rack is only slightly larger than a magazine, at about 2 inches thick. When the tester was ready to read the magazine, he turned on the RFID reader and pressed one of the five buttons on the stand. Each family is assigned a hold button and instructs them on how to read the magazine according to their usual reading habits.
Special magazine rack with RFID reader
An embedded RFID reader detects all tags when an open magazine is placed in the holder. Once the magazine cover is turned over, the label is moved out of read range as the magazine is picked up and turned to the left. When the second page is turned, the reader can detect all the remaining labels except the first page label of the cover and inner page, and so on, until the reader turns to the last page of the magazine, and the reader is in its The number of tags read by the reading distance is 0.
Magellan RFID tags conform to the ISO 18000-3 air interface standard, with a data transfer rate of 106 kilobytes per second, allowing readers to read hundreds of tags simultaneously. That’s why Magellan RFID technology is often used for document tracking, when magazine tags are read in multiples stacked on top of each other.
The device continues to read the tags as the magazine pages are flipped, entering or leaving the reader’s reading range. Before the magazine is paged, the user presses a button so that all subsequent reading data is associated with that reader. This information is then stored on a flash memory inserted in the magazine rack. Once the test is over, the magazine racks and flash memory are returned to the publisher, who then uses RF-it’s software to analyze the collected data.
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