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If you are walking on the streets of Philadelphia, USA on a rainy day, and borrow an umbrella from a nearby store.So welcome, you may have become a part of the RFID mobile advertising campaignSon now.
Dutch Umbrella, is a new company selling advertising umbrellas. Their sales targets are shops and restaurants in the Fairmoun area of Philadelphia.On rainy days, customers canThe store borrows the umbrella and returns it later, or returns the umbrella to the umbrella storage points of other participating stores. At present, 8 shops have become advertising sponsors of Dutch Umbrella.
The umbrellas sold by Dutch Umbrella are not ordinary umbrellas: each umbrella has a plastic tag on its handle with a Motorola RFID tag embedded in it. Dutch Umbrella regularly sends a staff member with a reader to visit participating stores to identify umbrellas.Download the read information to Concept2 Solution developmentOn the software.
Dutch Umbrella advertising umbrella and RFID tag
The information collected by Dutch Umbrella has many uses: For merchants who pay $100 a month to buy 100 umbrellas with advertising information, this information proves that advertising can flow.Pass; where in the city their information is circulated.Because umbrellas are more susceptible to damage, sometimes customers will take them back, and the company can also know which umbrellas are still in place.State of circulation.
Dutch Umbrellabn also uses software to print out related reports, showing the movement trajectory of the advertising umbrella, which can be used for marketing.Like a restaurant mightIt is found that his clients often come from the area near the city museum, or after leaving the hotel, go to the area near the museum, which means that this area is for other types of advertising.Place the focus area.
“We provide our advertising sponsors with a form of data to analyze the movement of customers,” said Dutch Umbrella creator Rostmeyer.
The plastic label including the RFID chip is also printed with Dutch Umbrella’s website: Finditinphilly.com.There is a local search engine on the website, you can search for shops in the area orWhere it’s fun, advertising sponsors may also advertise on the site. Dutch Umbrella finally plans to install a fixed reader on the umbrella placement point. The sponsor can alsoGo online and download the movement tracks of their mobile advertising messages.
The success of Dutch Umbrella will depend greatly on whether it can sign a large number of advertising sponsors, establish more advertising umbrella recycling points, and prevent umbrellas from flowing out of the circulation chain.Loss, of course, the number of rainy days in a year also has an impact.
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