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1. Analysis of the status quo of automobile 4S shops
After experiencing a “blow-out” development in 2003, the domestic auto market has now entered a period of “Spring and Autumn and Warring States” in which turmoil is everywhere and the heroes are competing. As a sales and service-oriented enterprise such as automobile 4S shops, 3S shops and automobile maintenance, it faces fierce competition and unprecedented survival challenges. The current operating status of automobile 4S shops has such problems:
Auto 4S shops are completely vassals of auto manufacturers and basically have no say
Does not have its own brand image
Depends on the car brand
Operating costs are too high and profits are low
The quality of the professional talent team is not high, and the team is unstable
The operation of specialty stores focuses on sales, not after-sales and beauty decoration services
Auto 4S stores have limited operating factors that can be controlled by themselves, their operating flexibility is narrow, and their operating models and services are homogenized.
In view of the above situation, as an automobile 4S shop, its management thinking will be transformed into the following points:
Establish a service-centric business philosophy and establish a service-centric business management model. The scope of business flexibility of automobile 4S stores is narrow, and the operating factors that oneself can control are very limited. I personally think that the only operating factor that oneself can control is service-only service is the real product of automobile 4S stores. The choice of car brand is determined by the efforts of the car manufacturer, but the dealer to choose to buy is determined by the service of the car’s 4S shop.
Strengthen customer relationship management, tap customer resources, establish a customer relationship management system and related management systems and execution capabilities, do a good job in converting customers from sales customers to after-sales customers in a timely manner, and provide timely and effective “one-to-one” services to customers. Customers achieve effective communication and management.
Strict control of costs and expenses.
Put the focus of profit growth on the aftermarket and increase profit growth points
Service consultant team building.
Create a maintenance star engineer.
Strengthen the execution of related management systems in the maintenance workshop.
Build your own service brand.
Guangzhou Nuojie Electronics Co., Ltd. currently promotes a product-visual membership card, which puts forward a new concept on customer relationship management!
2. Company introduction
Guangzhou Nuojie Electronics Co., Ltd. was established in 2002 and has been committed to the development of the circulation industry. In the field of China’s retail industry, Nuojie has become a well-known company.
Today, when China’s informatization engineering construction is becoming more and more perfect, Nuojie takes the lead in introducing and promoting the fourth-generation membership card in China with its keen market sense, relying on the strong support of STAR Precision Corporation and Ricoh International, which is visible and rewritable. Card. Over the years, we have always been adhering to Star Micronics’ leading technology and service-oriented corporate spirit, and committed to serving Star’s precision manufacturing technology to the modernization process of China’s booming city, through unremitting efforts. Has achieved wide recognition and excellent results.
We have a strong R&D team and have developed a visual card customer loyalty promotion management system suitable for different industries. At the same time, some new industry solutions have been proposed. We aim to deeply develop corporate customer loyal customers, and base our customer management strategic plan and execution on the basis of information technology and electronic technology, so that cardholders can enjoy the extraordinary experience brought by technological and humanized management.
3. Product introduction
Visual Copy Card
The visual copy card is a layer of visual copy material that can be printed repeatedly on the ISO7816 standard magnetic card or smart card, which is also called visual film, so that it can be printed on the card surface every time the customer holds the card for checkout. To export consumption records and promotional information, the printed content can be erased and reprinted during the next consumption. Not only can cardholders conveniently view their own consumption records, but merchants can also update promotional information at any time to promote two-way interaction. .
The visual copy card adopts the world’s most advanced thermal rewritable technology, which is developed on the basis of traditional thermal technology. The traditional heat-sensitive material can only be used once, while the brand-new heat-sensitive rewritable material can be used repeatedly.
The visual copy card is a card covered with a kind of “Thermo Rewrite” material. The information on the card surface can be read and rewritten repeatedly, so that the original fixed card surface becomes a dynamic information window. At present, there are two main types of “Thermo Rewrite” materials used on video cards: one is a transparent heat-sensitive physical material, which is covered on PVC or PET materials and processed into general PVC or PET cards after synthesis; the other It is a black and blue type thermochemical reaction material, that is, a black and blue character card on a white background.
The visual copy card can be used in combination with an IC chip, which will enable the visual card to have more functions and be used in more fields.
Visual Copy Card Reader
1. Product features
Support Windows operating platform, simple and convenient operation;
OCX driver, providing compatible development tools compatible with Windows;
Can be connected with POS, PC, MCD2000 stand-alone terminal (RS232, USB interface);
The transaction data can be transmitted by connecting to the Modem;
Standard application software can be pre-installed;
Can read data from the IC card chip and write data back to the chip;
Can read magnetic stripe data on ISO compatible magnetic stripe card;
Compatible with multiple types of visual cards, support text and pattern printing;
The printing speed is fast (the printing time for each card is 3 seconds).
2. Product specifications
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Features |
Erase and print text or patterns Can read and writeICCard chip and magnetic stripe |
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interface |
RS232Serial interface,USBinterface,LANinterface |
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Card reading speed |
400Mm/Seconds (read and write magnetic stripe) 60Mm/Seconds (print) |
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size |
size |
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weight |
make an appointment2.5Kilogram |
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Power supply |
comminicate230v±10% |
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Operating temperature |
5–35Celsius |
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Working humidity |
20–80%RH |
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safety standard |
Adapt to local conditions |
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Product durability |
Lifespan: Approximately500,000Second-rate |
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System Type of Visual Copy Card
Stand-alone POS type system (as shown in the picture)
Nuojie customer loyalty promotion management system V3.0
3.2 Multifunctional system combined with IC chip
Four, the solution
The new generation of membership management concepts for automobile 4S shops will help you win more regular customers and carry out differentiated marketing!
After each consumption, the member can update consumption, points and other information on the card surface through the Star video card reader. The content that can be rewritten on the card surface includes: consumption amount, points, discounts, membership level, mileage for the next maintenance, etc., based on the mileage of this maintenance to remind members of the next maintenance mileage or based on the previous maintenance mileage and time analysis to prompt the next maintenance Approximate time and so on. Members have a clear view of their consumption and vehicle conditions, so that they can be fixed here for maintenance for a long time. According to our long-term promotion of Kesha Card for the automobile industry, the following solutions are summarized for reference:
one. Each cashier point is equipped with a visual card reader, and the system achieves internal local area networking.
two. Apply for a card:
Car buyers will get a “Member Visual Points Card” for free.
Maintenance users are required to pay a cost of 20 yuan or a deposit of 20 yuan to obtain a “Member Visual Points Card”. (Initially it is a silver card, and it can be upgraded to a gold card, platinum card, or diamond card according to the consumption return rate or accumulated points)
three. Points scheme:
1. Original points: Users who buy new cars can get 200 points for original points, and users who repair old cars can get a certain amount of original points.
2. How to spend points:
Maintenance: 5 yuan = 1 point
Purchase insurance: 50 yuan = 1 point
Introducing new customers (sales): 100 points/customer
Introducing new customers (maintenance): 30 minutes/customer
Purchase fine items and decorations: 5 yuan = 1 point
Four. Points reward program:
1. Enough discount method:
When users reach a certain level of points, such as 2000 points, they are upgraded to VIP gold card members, and they can enjoy 10% off maintenance hours and other discounts.
2. Prize redemption method:
Users can redeem corresponding prizes based on designated points
five. In the printable area, regularly do some promotional advertisements or personalized marketing messages on a regular basis.
In general, it is sufficient to have 1 or 2 video card readers in each car 4S shop. It is recommended to use our thick card, apply for 2000 cards for the first time, and then cooperate with our software.
If you use the Guangzhou Nuojie Visible Member Points Card, the points discounts can be used for car consumables and other commodity exchange, repair or discounts, and consumption discounts of cooperative merchants. The good and advanced service not only improves the reputation of the store in the industry, but also strengthens the cooperation with Communication and exchanges between users, and at the same time, when customers get the visual card, they will feel noble and unique experience! It improves the troubles caused by the inconsistency of the original preferential system, and also makes the work more organized. The visual copy card has also appeared as a new technology product, which will inject new vitality and vitality into our car 4S shop!
Five, the expected effect
1. The card surface can directly print the customer’s consumption record every time, so that the cardholder can check it at any time;
2. The card surface information (text, picture) can be repeatedly erased and reprinted, and the visible information can be maintained for a long time;
3. Personalized, stylish, and exquisite card surface design, with different sizes of printing ranges available;
4. Personalized visual information, showing taste and fashion;
5. It can effectively protect the interests of consumers and promote businesses to enhance their credibility awareness;
6. Enhance the effect of advertising and stimulate customers’ interest in card consumption.
(1) Flexible and open information platform
Various discounts and event information can be printed directly on the card surface to attract customers to spend with the card;
The customer’s detailed consumption records can be printed directly on the card surface, which is convenient for customers to check at any time;
The advertisement and promotion information on the card surface can be updated at any time to stimulate more customers to spend with the card.
(2) Effective reputation guarantee mechanism
The “visible” consumption of the video card guarantees the “right to know” of the final consumer;
The characteristics of visual cards encourage customers to “consume with integrity” and safeguard the interests of merchants.
The consumption details are clear at a glance, allowing customers to consume with confidence and urging merchants to fulfill their promises;
(3) Means to promote mutual interaction
You can define the front and back patterns of the video card by yourself, which can play an excellent advertising effect;
The fashionable appearance and exquisite printing of the video card can bring “word-of-mouth” effect;
The unique window effect and unique brand effect attract a large number of new and old customers.
(4) Humanized communication channels
Type the customer’s information on the card, such as name, gender, age, date of birth, anniversary, contact information, address, job, hobbies, etc., to make the customer feel cordial and comfortable;
On special days, print out various greetings or blessings to customers, such as birthdays, wedding anniversaries, statutory holidays, traditional festivals, etc., on the visual card surface, so that customers feel at home.
In this way, it not only saves costs, establishes its own brand, but also increases customer satisfaction.
six.Cost budget
1.2000 thick video cards
2.One video card reader TCP410
3. VIP member management system software
1.Free design card samples available
2.System one-to-one training, installation and maintenance
3.Free updates for new versions of software
4.Free product warranty for one year, lifetime maintenance
In general, it is sufficient to have 1 or 2 video card readers in each car 4S shop. It is recommended to use our thick card, apply for 2000 cards for the first time, and then cooperate with our software.
If you use the Guangzhou Nuojie Visible Member Points Card, the points discounts can be used for car consumables and other commodity exchange, repair or discounts, and consumption discounts of cooperative merchants. The good and advanced services not only increase the reputation of the store in the industry, but also strengthen the cooperation with Communication and exchanges between users, and at the same time, when customers get the visual card, they will feel noble and unique experience! It improves the troubles caused by the inconsistency of the original preferential system, and also makes the work more organized. The visual copy card has also appeared as a new technology product, which will inject new vitality and vitality into our car 4S shop!
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