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According to foreign media reports, NTT DoCoMo, Japan’s largest mobile communications operator, recently launched a “Mobile Pay McDonald’s” service in conjunction with McDonald’s. After the meal, the user can check out through a mobile phone implanted with a special chip. At this time, the mobile phone becomes a credit card.
NTT DoCoMo recognizes that more and more Japanese are using mobile phones with special electronic chips to pay for meals and tickets. Users can enjoy this service after adding a special electronic chip to their mobile phones. When dining or taking a bus, users can pay by simply swiping their card through their mobile phones. At this time, the mobile phone becomes a credit card or a ticket.
Combination of high technology and catering industry
NTT DoCoMo said it will establish a joint venture with McDonald’s Japan in July, with a registered capital of US$2.48 million, of which McDonald’s Japan will hold 70% of the shares and NTT DoCoMo will hold 30% of the shares.
NTT DoCoMo will also cooperate with other financial companies, aiming to provide services to users with this need, and to retain this part of mobile phone users.
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