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One of the world’s largest chain convenience store groups, 7-Eleven Group and MasterCard Group, MasterCard, recruited volunteers to participate in this trial among customers who have activated Speak Out mobile phone service. After they have downloaded the contactless payment software, their phone will be able to function as a PayPass credit card. As long as customers agree to participate in this trial, they can get a Nokia3220 mobile phone, as well as a user guide to guide users how to open the contactless payment function. Once set up, users can use it to make purchases at 32,000 locations around the world that accept PayPass RFID payment services. MasterCard hopes to extend the trial to the world, but more participants will be limited to technicians at 7-Eleven’s headquarters in Dallas and Nokia’s US R&D center.
As this electronic payment experiment, Nokia3220 adopts NFC technology-high frequency RFID protocol for mobile electronic equipment. This technology has been developed for many years, and the corresponding NFC industry standard has also been established to regulate the data transfer between NFC tags and readers. Early trials in Europe and the United States proved that users are still very interested in using NFC phones for shopping and multimedia entertainment. In this test, MasterCard cooperated with Giesecke&Devrient, a German company specializing in the development of electronic transaction security platforms, to test the working efficiency of the wireless NFC payment function. With this function, users can quickly log in to the credit card by entering a special phone number. Account numbers so that they are just like using RFID payment cards.
World chain convenience giant 7-Eleven
In order to make the preliminary test run normally, the project designer set up an account for the tester. This greatly facilitates the development of the project, but the program cannot be extended to practical applications with thousands of users. A market analysis company ABI pointed out in the latest spring report that the lack of new methods to develop NFC phone payment services has become one of the factors hindering its development. At the same time, the report also pointed out that mobile virtual network operators responsible for reselling wireless communication services can play a role in promoting NFC phones.
Although the NFC test in Atlanta was successful for the first time last year, manufacturers of wireless communication equipment are still standing still. ABI’s market analysis report last week pointed out that if the six-month Speak Out test produces positive results, it is likely to stimulate the demand for NFC phones and enable them to truly enter the hands of millions of US mobile phone users.
“If mobile network operators add NFC functions to their purchased phones, many mobile phone manufacturers will naturally produce such phones. But on the other hand, if the operators do not purchase NFC phones, then such phones will not be available to the public.” Jonathon Collins, a senior analyst at ABI, said.
In addition to ensuring that NFC phones are easy to set up and use, many mobile network operators are also expecting that NFC phones using CDMA networks can stimulate market demand, and they are still at the prototype stage. The Speak Out network uses GSM technology, but more than half of US mobile phone users use CDMA. This leads to a situation where the chicken or the egg comes first. Mobile phone manufacturers look forward to receiving orders from CDMA mobile phone users before they promote NFC-enabled CDMA mobile phones to the market.
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