Mobile NFC-City-Guide allows you to travel more comfortably in Frankfurt, Germany
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NFC applications are attracting attention with the increasing popularity of NFC mobile phones and the infrastructure being constructed by related cities.
This year, in Europe, including Berlin, Germany, Oulu, Finland, etc., you can see the use of NFC combined with public transportation. These highly urbanized city residents respond to intensive and complicated advertising and publicity every day. NFC applications Become a simple mechanism that more effectively provides and satisfies their daily life.
NFC makes city life easier
In addition to mobile phones becoming lighter, thinner, shorter, and portable for urban residents at any time, their built-in functions are also becoming increasingly powerful, covering applications such as mobile communications, video and audio playback, taking pictures, and Internet access. Another step is to integrate the credit card function to replace the wallet, combine with the access control system to replace the key, and combine with the information service station (Kiosk) to obtain a guide map (see 1). In this way, the daily routine of urban residents can be met by the mobile phone alone. Most of the needs of the line.
The Mobile NFC-City-Guide, launched by Frankfurt, Germany, combines 7,000 ConTags on 700 locations in the city as touch points and a navigation map. Even foreign tourists can check the information of Frankfurt. Eat, drink and have fun at a glance.
Based on the city’s marketing and convenience for residents, this special program to apply RMV2Go in Frankfurt is mainly created by mobile phone manufacturer Nokia, ICT service company T-Systems, and mass transportation operator RMV (Rhein-Main-Verkehrsverbund) in Greater Frankfurt. (Refer to 3).
Figure 1. Mobile NFC-City-Guide in Frankfurt
RMV has successfully introduced NFC for electronic tickets in Hanau, Germany (2006), or used it at discounted prices in local retail stores and tourist attractions, called “HandyTicket” mobile ticketing service. The RMV2Go project successfully upgraded the original RMV “HandyTicket” mechanism. Residents of the city can scan the embedded tag ConTags with their NFC mobile phones, buy tickets online and search for transportation/entertainment information.
Figure 2. Mobile NFC-City-Guide provides transportation/entertainment information
ConTags tags can be purchased at 59 specific stores in Frankfurt or the airport. Consumers can register relevant payment information (including credit card number or prepaid authorization) through the Internet to make purchases, and they only need to pay at the end of the month. Yes, the matching mobile phone is Nokia 6131.
NFC, easier consumer settlement
In terms of transportation, residents of this city can touch the RFID reader of the station with their NFC mobile phone to query the stations they have passed through. The software will also list the details of the stations and time passed, so the mobile phone has Passengers must first evaluate the destination of their itinerary, ticket type and confirm the transaction. In less than three clicks (Click), ticket purchase can be easily achieved, and consumers can also download their itinerary information.
The Mobile NFC-City-Guide application is particularly enhanced for leisure shopping. The 7,000 ConTags laid out in Frankfurt represent clubs, bars, restaurants and other store information. Combined with the guide map, foreign tourists should be in the city. To enjoy these entertainment services, you can easily know how to get there by simply swiping on the label on the navigation map. Consumers can also pay for shopping and enjoy discounts at matching retail stores, including restaurants, shops and tourist attractions.
Figure 3. The user brings the NFC mobile phone close to the RFID reader
NFC, the shopping experience is more convenient
This was a test program that was originally carried out in July-November (2007). RMV further understood consumer preferences on the “HandyTicket” action ticketing mechanism, and found that more than 90% of consumers affirmed its convenience, download information or Shopping, I also feel very new and willing to continue to use this new service, as Peter Preuss of RMV Strategy and New Business Development Department said: “This result is beyond our expectations!”.
Figure 4. RMV Frankfurt NFC ticket sales research results
Not only that, RMV inspected the 2500 ConTags laid out at the beginning of the test in July this year, and found that after one year, only 5 of the 2500 labels were lost and 25 needed to be replaced. RMV also tracked these lost labels. Learned that those stations were smeared and vandalized maliciously.
These positive results encouraged RMV to be more active in laying ConTags labels. Just before the end of last year (2007), 7,000 labels had been laid out in Frankfurt. Combined with the navigation map, Frankfurt was already an NFC indicator city.
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