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Recently, citizens passing by the China Dragon Hotel on Shuguang Road will notice that there are undulating scaffolding around the proudest hotel in Hangzhou 20 years ago. Meet everyone in his face.
In fact, since last year, some star-rated hotels in Hangzhou have entered a low point in the past 20 years. Some high-star hotels have begun to take advantage of the financial crisis to close their doors for renovation, achieve optimization and upgrades, and focus their eyes on the Olympic Games in the economic field. “The Shanghai World Expo.
The Shanghai World Expo will open in May 2010. As a neighboring city, Hangzhou is the first branch of the World Expo, and the hotel industry in this “tourism and leisure city” will have unprecedented opportunities for development. Chen Xueyu, director of the Tourism Market Management Office of the Shanghai Municipal Tourism Commission, once said that Shanghai plans to include hotels with better quality within two hours by car on the list of recommended hotels for online reservations at the Shanghai World Expo, Hangzhou, Suzhou, Wuxi, Nantong, Ningbo, etc. The city will be the first choice.
80 billion yuan tourism “cake”
The huge radiation power of the Expo will drive the entire Yangtze River Delta
In a large-scale exhibition, people are most concerned about the economic effects behind it. Statistics show that during the 2000 World Expo in Hannover, Germany, the tertiary industry grew by 3.2% over the previous year, exceeding the growth rate of the tertiary industry in Germany by 2.9% over the same period.
It is obvious that the Shanghai World Expo will have direct service demands for dozens of tertiary industries such as hotels, logistics, and public relations services. Statistics show that the Expo will generate 3 billion US dollars in direct investment, and the extended investment will reach 15 to 30 billion US dollars; during the exhibition, it will attract 70 million visitors from home and abroad, and tourism revenue will reach 80 billion yuan.
It is estimated that of the 70 million passenger flow of the World Expo, about 70% of the guests are willing to visit the cities and scenic spots around Shanghai, and more than 70% of these guests will choose Hangzhou as the first choice for their next stop. “How can we not excite Hangzhou’s tourism practitioners with such a favorable time and place, Hangzhou? At present, based on the successful recommendation of five’experience tour’ demonstration sites last year, Hangzhou will promote more tourism demonstration sites and encourage more Many travel agencies participate in the “experience tour” of the Shanghai World Expo.” The relevant person in charge of the Municipal Tourism Commission once said in an interview with the media.
The pulling effect of the World Expo will effectively drive tourism, commerce, hotels, catering, culture and financial services in Shanghai and the entire Yangtze River Delta region, creating many new investment hotspots for enterprises and adding vitality to Hangzhou’s economic development.
In fact, in order to welcome the arrival of the Shanghai World Expo, the leaders of Hangzhou have long strategized with a strategic vision. In the summer of last year, city leaders led more than 200 “princes” from various fields to visit Dubai. The construction of Dubai’s first-class international urban complex and high-star hotel made Hangzhou’s policymakers shine, and Hangzhou’s high-start urban complex and high star The construction of the first-class hotel has thus begun. “To do the best! Such a big move is unprecedented for Hangzhou. It is not only the need for Hangzhou to jointly build and share a city of quality of life comparable to the world famous city, but also meet the requirements of the scientific development concept, as a functional department. It is our duty, and the World Expo is our competition arena!” said Zhou Hegen, chairman of Hangzhou Tourism Group.
Shanghai has a shortage of more than 100,000 beds
Hangzhou wants to build the world’s “smartest hotel”
According to the plan of the Shanghai Tourism Commission, by the time the World Expo is held, Shanghai’s star-rated hotels and budget hotels will have 400,000 beds. In the middle of last year, there were only 359 star-rated hotels in Shanghai with a total of 90,000 beds. Even with the addition of more than 2,700 budget hotels, there are only 170,000 beds, with a gap of more than 100,000.
With the opening of the Shanghai-Hangzhou high-speed rail, it only takes 38 minutes from Shanghai to Hangzhou. With the formation of this “40-minute traffic circle”, Hangzhou Hotels undoubtedly have a great advantage in the fierce competition. It is understood that several requirements of the Expo for hotels are that the layout and structure of the hotel should be reasonable; in line with the theme of this Expo, the hotel design tends to be ecological; the guests of the Expo are expected to show diversified characteristics, including high-end Business guests, as well as holiday guests who come to travel.
To this end, many hotels in Hangzhou have begun large-scale “horse race enclosures.” For example, Hangzhou Tourism Group invested 1 billion to transform the Huanglong Hotel into “the smartest hotel in the world.” Another national platinum five-star hotel. At present, the first phase of the project is about to set off a gorgeous hijab. Not only has the number of rooms increased, but also a lot of work has been done on the quality of service.
The reporter learned from the Huanglong Hotel that in the hotel’s expansion project, IBM’s advanced “smart hotel” system was adopted. With just a smart card, customers can be automatically recognized by the system as soon as they enter the hotel, and they can complete their check-in without any procedures. During the process, the guest room will automatically adjust the temperature and other settings according to the guest’s habits, so that the guest can immediately work and rest in the space they are familiar with.
“If foreign tourists do not have local mobile phones, it is difficult to solve the communication problems abroad due to roaming and system restrictions. Through the use of RFID (radio frequency wireless identification technology) in the Huanglong Hotel, the telephone extension in each room will have the characteristics of a mobile phone system. Guests can not only use their mobile extension terminals in the hotel, they can even travel in downtown Hangzhou or roam to other cities. At the same time, the phone bill will be directly recorded on the guest’s room bill, which can be easily handled in one stop when they leave the store.” The person in charge of the hotel said so.
Leading a new wave of intimate services
Intelligence will become the core competitiveness of high-end hotels
In the 1980s, smart buildings became popular all over the world. Nowadays, with the continuous development and in-depth application of IT technology, the emergence of smart hotels is refreshing. The reporter learned during the interview that the construction and application of the intelligent environment of domestic hotels is still in its infancy. Even for five-star hotels, the process of intelligent information management is quite far from the needs of customers for hotels. At present, Hangzhou has many high-end hotel brands such as Sheraton and Shangri-La, and industry competition is also fierce.
In 2007, many media reported on the smart hotel construction of the St. Regis Hongta Hotel in Shanghai. At that time, the St. Regis Hongta Hotel was the only 5A Grade A smart building in Shanghai. The so-called 5A includes BA (building automation), OA (office automation), CA (communication automation), FA (fire automation) and SA (security automation). The application of the intelligent system not only realizes the intelligent management of the overall building of Regis Hongta Hotel, including intelligent temperature control, intelligent water temperature control, intelligent fire management, intelligent security management, intelligent communication management, intelligent office management, etc., but also Greatly reduce the hotel’s energy consumption.
In fact, whether it is the traditional European hotel, the luxurious 7-star hotel in Dubai, the grand Las Vegas hotel, or the Asian hotel that is known for its meekness and honesty and provides truly refreshing services, they are all undergoing the same change. It is a common trend, that is, hotel intelligentization and informationization.
The industry believes that the core of the intelligent system construction of the St. Regis Hongta Hotel at that time was the intelligent integration of the back-end. In addition to these back-end content, the Huanglong Hotel’s intelligent hotel system paid more attention to innovative customer service through IT applications. “Luxury can be imitated, but service is difficult to copy. The right IT application will become a key factor in future hotel competition.” Huanglong Hotel general manager Du Hongxin thinks so.
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