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Background of the project
Shantou Qianwei Hairstyling Chain Co., Ltd. stands at the forefront of China’s hairdressing art industry and pays attention to personalized services. It is one of the famous hairdressing shops in eastern Guangdong and Shantou. It was founded by Mr. Mai Danjie, a well-known hairdressing designer in the industry. A number of senior hair stylists who graduated from the International Sassoon Hairdressing Academy, Tony Gai Shearing and other prestigious schools in the Asia-Pacific region are instructed by senior hair stylists. With the purpose of creating a hairdressing business, we provide customers with fashionable and avant-garde new concepts of hairdressing art, actively advocate fashion trends, and also provide customers with international and domestic high-quality hairdressing products.
At present, Qianwei Hairstyling Chain Co., Ltd. has begun to develop its second brand: super popular salon chain, and established the “Sika Hairdressing Academy” to train outstanding and qualified professionals for the enterprise and society, as well as for the advertising industry and media magazines. , Fashion shows, concerts and other large-scale events to provide professional makeup styling services. And maintain good cooperative relations with well-known TV stations, radio stations, newspapers and other media in eastern Guangdong, making the avant-garde hairdressing brand the most popular fashion consumer place at present, and it is the best choice for the majority of white-collar workers, especially the young people who dress up.
Project proposals
While the Shantou Qianwei Sika chain is developing rapidly, new bottlenecks have also appeared in its operations. How to increase the customer return rate, strengthen the maintenance of new and old customers, and achieve better customer service. After researching on member consumption, Qianwei Sika The chain decided to make adjustments in the membership card link and formulated a new membership card business strategy.
Membership card is a very important part of the business strategy of the hairdresser. From the perspective of marketing management, the membership-based customer management model is a relatively successful relationship marketing model developed by the store in order to maintain the long-term transaction relationship with customers. The membership card is the carrier of this marketing model. In specific practice, membership cards can be divided into discount cards, debit cards, stored-value cards, etc., according to different customer management models and promotion methods. Among them, stored-value cards and discount cards are the most popular among stores because they represent the strongest relationship chain and can lock a large number of regular customers for stores.
Stored-value card is a type of membership card widely used in hairdressing salons, and it is also a preferred type of hairdressing salon operators. Because it helps the store to retain customers while also improving the cash performance of the store.
Based on the understanding of Kaisheng Visual Duplicate Card, Shantou Qianwei Sika Chain reached a cooperation agreement with Shenzhen Kaisheng Technology Co., Ltd. and launched a visual membership card. The visual membership card face adopts the most advanced international window technology. A brand-new technological product made of heat-sensitive materials. The special visual card printer prints the information stored in the media and software system of the card on the surface of the card in the form of text, patterns, etc. and stays on the card surface permanently. It can not be deleted until the next time the visual card printer is used to realize the information recovery. Visualization.
The video card is definitely an ideal tool to build a good relationship with customers, throughVideo card, Allows the card owner to know the latest information in the card, such as modified personal information, updated member discounts, the latest company promotional information, etc., can be displayed on the card in real time.
Evaluation
The brand-new visual membership card has attracted the attention of many trendy people. More new customers have chosen to apply for membership cards. In addition, irregular discounts and promotions have promoted customer consumption; and old customers can upgrade to free Depending on the membership card, consumption information is displayed in real time, which greatly increases the rate of return. The adoption of the visible membership card has not only satisfied customers but also improved business performance, truly achieving “mutual benefit and win-win”.
Vanguard Silk Card Chain | Visual Membership Card
Avant-garde silk card chain|The application of the new technology of visual membership card brings unique brand effect and attracts a large number of new customers
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