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The Shanghai Transportation “One Card” system project (hereinafter referred to as the “One Card” system), with the direct care and support of the leaders of the Shanghai Municipal Government, and the close cooperation of various cooperative and operating units, has expanded the project capacity in the past three years since its operation. And operation management, at present, the “all-in-one card” system is operating stably, and all sectors of society have responded well.
At present, the “One Card” system has expanded into 10 major transportation areas, with more than 50,000 card reader (POS) machines installed, and subway lines 1 and 2 opened; the light rail Pearl line; urban taxis; single-fare bus lines ; 8 main urban ferry line toll gates; pilot opening of 20 multi-fare bus lines; opening of toll gates for the Shanghai section of Shanghai-Hangzhou Expressway; “Volkswagen” and “Johnson & Johnson” freight taxis; parking lot charging system; tourism The ticketing system of the distribution center; the ticketing system of the car rental market, etc. In addition, the “One Card” system is developing and implementing two intelligent community management systems and gas station charging systems.
Shanghai-Wuxi realizes the “all-in-one card” for interoperable transportation, that is, the “Shanghai Public Transport Card” can be used for consumption in areas opened in Wuxi City; conversely, the “Wuxi Public Transport Card” can also be used for consumption in areas opened in Shanghai , Which greatly facilitates the travel of citizens of the two places. This marks a solid and gratifying step towards the goal of “intercity communication” proposed by the Ministry of Construction.
The “all-in-one card” system has won the recognition of Shanghai residents and is becoming more and more popular. It has not only produced great social benefits, but also obtained certain economic benefits. Mainly manifested as:
1. Improved the quality of life of citizens.
The “All-in-One Card” system provides Shanghai citizens with a “convenient and fast” settlement method for transportation and related services, realizing “green consumption”, which embodies the convenience brought by informatization.
2. Improve the operational efficiency and economic benefits of public transportation companies.
The operation requirements of the advanced system have promoted the underwater improvement of operation and management services, and at the same time created good economic benefits for the operating enterprises. According to the following complete statistics, the current five major industries of Shanghai’s public transportation are about 49.64 million yuan a year. After the all-in-one card system, only 24.27 million yuan was spent, saving about 50% of the cost.
3. Promoting the development of high-tech industries.
The Shanghai Public Flexible “All-in-One Card” project completely adopts domestic technologies with independent intellectual property rights for development and construction. The launch of the “All-In-One Card” system has driven the development of chip technology, software technology, communication technology, card readers and other industries.
Fourth, it has promoted the improvement of urban management.
The “One Card” system gathers a large amount of public transportation data information. It is a highly valuable information resource. It makes full use of information resources to analyze the operation status and future operation trends of major public transportation industries, and contributes to the structural adjustment of the transportation industry and the city. Development provides an important reference for decision-making and improves the level of urban informatization management.
The successful launch of the “One Card” system not only reflects Shanghai’s comprehensive competitiveness and information management, but also achieves another success in the “social demand, government orientation, and market operation” model. Shanghai can successfully implement and operate the “all-in-one card” system, we have the following experience:
1. Institutional innovation is a prerequisite for the smooth implementation of the project.
The “One Card” project adopts the innovative mode of “market-oriented operation” to implement construction and operation management. In 1999, Comrade Chen Liangyu, then deputy secretary of the Municipal Party Committee and executive deputy mayor, proposed the government’s engineering and market-oriented operation concepts, and required the cooperation of various transportation industries in each city to take the opening and operation management of the all-in-one card system as the main business work. At the same time, construction units and operating units are required to do a good job in technological innovation and management innovation. Han Zheng, member of the Standing Committee of the Municipal Party Committee and deputy mayor, has visited the company many times to guide the work. The Municipal Construction Commission has set up a “One Card” leading group for this purpose. The director of the Construction Committee will be the leader. At the same time, it will give full play to the government’s decision-making coordination and coordination functions. Ferry and other companies were bundled together to form Shanghai Public Transport Card Co., Ltd. in the form of an initiated shareholding system to undertake the construction and operation and management of the “all-in-one card” system. Through capital ties, the operating companies of the “all-in-one card” system form a joint force under the common interests. The innovation of the mechanism not only solves the funding problem of the construction of the “all-in-one card” system, but also makes the operation and management of the “all-in-one card” system truly market-oriented.
In order to adapt to WT0 and transform government functions, the Shanghai Municipal Government only conducts macro-management and guidance during the construction and promotion of the “One Card” system, and formulates relevant policies and regulations for the “One Card” system. Methods, business models, and other aspects are all independently determined by the company. A large number of and complex specific construction, coordination, operation, management and other tasks are used market-oriented means to let the company implement it on its own, which stimulates the vitality of the company and accelerates the development of the “all-in-one card” system. progress,
2. Technological innovation is the basis for the smooth implementation of the project.
The technologies involved in the “One Card” system are all high-tech today, and the speed of development is extremely fast. Regarding the question of which technology to use for my use, we always believe that: technology is not the most advanced, only the most suitable is the most effective, and only the one that meets the requirements of modern enterprise operation and management is the most suitable. On the basis of in-depth investigation and research, according to the actual situation in Shanghai, before the project started, we spent a lot of energy to conduct a detailed analysis and research on the continuous development of the system, that is, focusing on the present and extending into the future, and determined the overall Technical solutions. At the same time, focusing on the requirements of technology for operation and management services, we chose the most suitable technical circuit for our needs, adopted a logical encryption card, chose a real-time networking operation plan, and adopted an anonymous, non-reported management model for the “public transportation card”. In this way, it not only speeds up the development of the “all-in-one card” system, adapts to card consumption behavior and facilitates operation and management, but also reduces the construction and operating costs of the “all-in-one card” system.
3. Mechanism innovation is the key to the smooth implementation of the project.
The “One Card” system now covers ten major transportation and related fields, covering a wide range and having great influence. Faced with such a huge system, standardizing the operation, operation management, and after-sales service of the “all-in-one card” system requires the joint efforts of all parties involved, and the responsibility for the management and service reputation of the “all-in-one card” system must be shared. To this end, the company uses market-oriented means to bind related companies together in the form of contracts to make it clear that all parties involved have common goals, responsibilities, rights, and benefits are mutually restricted and mutually beneficial to achieve a “win-win”. In the market environment, “benefit sharing” is particularly important. The company advocates the “cake theory” in the operation of the “all-in-one card”: that is, the company tries its best to make the “cake” of benefits generated by the operation of the “all-in-one card” system bigger, so that all parties can enjoy it. , But it is by no means allocated by the company. Only through their own efforts, the operating companies participating in the “all-in-one card” system can contribute to the operation and management of the “all-in-one card” system and do a good job of service work in order to obtain the greatest benefit “cake”. Through the implementation of the “all-in-one card” system and the joint efforts of all parties involved, the current “all-in-one card” system not only produces great social benefits, but also obtains certain economic benefits, which not only saves paper tickets for operating companies, and avoids waste. The loss of tickets and counterfeit currency has put enterprises on the track of a virtuous circle.
4. Management innovation is a guarantee for the smooth implementation of the project.
Based on the principles of “establishing regulations, hierarchical management, risk sharing, and benefit sharing”, the company formulated the “Shanghai Transportation “All-in-one Card” Operation Management Plan”, drafted the “Shanghai Urban Public Transport Card Management Interim Regulations”, and formulated “ Shanghai Municipal Public Transport Card Liquidation Management Regulations, “Shanghai Municipal Public Transport Card Production, Issuance, Replenishment, and Card Refund Management Regulations”, and “Card Purchase Instructions” and other documents to regulate the operation of the “All-in-One Card” system manage. The “All-in-One Card” system is a very complex system project, and the quality of management will directly affect the development of the system. To this end, the company emphasizes integrating the operation management and maintenance of the “all-in-one card” system into the main business work of each operating company, and at the same time strengthens the training of the backbone of the operating company to standardize system management. In order to unify the steps and standardize the construction and operation of the “all-in-one card” system, the company has established systems such as joint project meetings, system operation morning meetings, and expansion management regular meetings to discuss, coordinate, and solve problems in the operation and expansion of the system in a timely manner. In order to strengthen the quality management of the “One Card” system, the company adopts a competitive mechanism to survive the survival of the fittest. At the same time, it holds a “Quality Work Conference” every year, and strictly requires all product suppliers to implement a product after-sales service commitment system. The “Certificate Access” system (product certificate, technical inspection certificate, project access certificate) continuously improves product quality and ensures the stable operation of the system.
5. Focusing on the “market” and continuously meeting social needs are the driving force for project expansion.
Focusing on the market demand, the business policy of “serving the citizens and operating enterprises” is the driving force for the rapid expansion of the “all-in-one card” system. For the rapid expansion of the “all-in-one card” system, in addition to focusing on the unsatisfied market demand, “dual service” is essential. In the market environment, whoever has good service and good reputation will gain the market and occupy the market. In order to speed up the pace of construction, the company’s management team personally visited relevant departments and companies in the expansion field of the “all-in-one card” system to discuss the expansion plan of the “all-in-one card” system; technicians went deep into the operation of the company site to solve relevant technical problems and provide on-site guidance; company marketing The personnel visited the agency site to assist the staff in standardizing the service window and answering hot questions from the citizens; the company established a hotline consultation telephone and public information website: launched the “refund one, reward two” measures; help solve the subway employee IC card and so on. Through the “dual service”, the company’s affinity has been strengthened and the progress of the “all-in-one card” system has been accelerated.
6. Firmly grasp a team of compound talents integrating technology and management to make the project sustainable.
Market competition is actually a competition for talents. Whoever owns talents has the initiative. Because the “One Card” project is a high-tech project, involving a wide range of areas, and many professional categories, and because Shanghai’s urban public traffic flow is much larger than other countries and regions, with an average daily flow of more than 6 million people, the project development is very difficult, and it needs Many comprehensive talents with good professional quality and mastery of various fringe subject theories work together to complete this project through exploration and development. In order to complete the project with high quality, the Municipal Construction Commission convened IC card experts in the city to work together to tackle tough problems. Under the circumstances of tight time, heavy tasks and high technical difficulties, the scientific and technical personnel carried forward the spirit of hard work, worked hard, and started their own businesses. The ingenuity of the company has overcome one difficulty after another. At the same time, it has comprehensively planned, developed, and managed the operation of the system, and formulated a series of scientific specifications to ensure the stable operation and continuous development of the “all-in-one card” system. Through the continuous expansion of the “all-in-one card” system and the implementation of personnel training and other goals, the company has established a compound talent team with strong thinking, decent work style, enterprising, responsible, and good at fighting tough battles. It is precisely because of such a team that the “all-in-one card” system can be expanded to 10 major transportation and related fields in a short period of time.
With the rapid development of Shanghai’s economic construction and urban construction, the “all-in-one card” system will continue to expand its application areas around the goal of “convenience” in the use of cards by citizens. The company intends to be positioned as a new type of enterprise that uses high technology to provide citizens with a “convenient” means of payment in the field of urban information services, and to provide “information” consulting services to various groups in the society, adapting to market-oriented operations.
With the expansion of the transportation “all-in-one card” system, the “Shanghai Public Transport Card” has become an IC card with payment functions that complements the bank card, has complementary functions, is convenient for citizens to travel, and provides “convenient” services for citizens’ lives.
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