Tarrytown Pharmacy uses NFC-Bluetooth device to provide customers with promotional information
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Tarrytown Pharmacy in Austin, Texas has developed a device that integrates Bluetooth low energy and NFC technology. Through this device, both Android and Apple mobile phone users can access coupons and promotional information.
The solution is provided by Shelfbucks, and the main device includes an active NFC transponder. Through this device, it can communicate with smart phones with NFC or Bluetooth Low Energy. At the same time, it is equipped with a corresponding application to manage the collected data.Among them, activeRFIDThe reading and writing distance of the NFC tag can reach 1.83 meters, but the reading and writing range of the passive NFC tag is only a few centimeters. The device was installed at Tully Pharmacy last week and is currently being tested.
Tali Pharmacy has been in business for nearly 72 years and has a wide range of customers. In order to increase the sales revenue of pharmacies, the company decided to adopt a new solution to provide a better promotion method that is different from “spam” emails without threatening customer privacy.
The solution provided by Shelfbuck enables customers to receive only the data they want: the distance between the mobile phone and the device is 0.9-1.8 meters. The Shelfbucks solution is specifically designed for such a short reading range to ensure that they You won’t receive a lot of “useless” emails when passing through the store. Bluetooth low energy and NFC technology were chosen to support most mobile phones as much as possible. Most new Android phones have integrated NFC read and write functions, while Apple phones only have iBeacon. Some Android models also have Bluetooth Low Energy (BLE) technology.
The user must first download the Shelfbucks application from iTunes or Google Play, open the application, approach the label, and follow the instructions of the program.
The pharmacy installs 20 NFC-Bluetooth devices on the shelves
Last week, 20 NFC-Bluetooth devices were installed in a 668.9 square meter pharmacy.If the customer’s mobile phone supportsNFCTechnology, the NFC transponder in the NFC-Bluetooth device transmits a unique ID code to prompt the mobile phone to access server-related data; the BLE technology mobile phone has a similar access process, the only difference is that the ID code is transmitted via Bluetooth. The mobile phone will receive the relevant promotion information of the shelf products.
The Shelfbucks server software records information such as the frequency and time the device is read. These data provide pharmacies to assist in better management of shelf products. The collected data does not involve any customer information, so there is no threat to customer privacy.
The NFC-Bluetooth device developed by Shelfbucks is independently produced, including NFC chip and antenna. Shelfbucks is currently in talks with several major retailers who are considering incorporating the device into its original information management system.
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