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This summer, shoe and accessories designer Aki Choklat began selling a handbag with an NFC tag that contains the bag’s product information.The solution was made by FinlandRFIDProvided by the company FinnCode.
Choklat, who is based at the studio’s headquarters in London, says that while he has some knowledge of NFC technology, he has become fascinated by all that NFC can bring.
“I’ve always been interested in the trends and the future of fashion,” says Choklat, who has been providing trend forecasts to other designers and students as a consultant. He pointed out that the use of smartphones to control products will be a trend in the luxury market in the future. Last week, his company launched the world’s first handbag to use NFC technology, although Bagjack has already released a high-end messenger bag with NFC.
The five NFC handbags that Choklat launched this time are all produced in Italy. These NXP-provided NFC tags are embedded in the lining of the handbag just below the logo and have a unique ID number.
Choklat said that NFC technology can effectively achieve anti-counterfeiting. Of course, this is not the only goal, NFC can make handbags more interesting and more personalized (eg: record location, share handbag characteristics, anti-theft).
Now, consumers can buy the handbag on the Aki Choklat website with free shipping worldwide. After purchasing the package, you will receive an email from Aki Choklat and download the exclusive FinnCode app on Google Play. The consumer can then use the app to read the unique ID code on the package and automatically verify its authenticity. At the same time, you can also enter or change personal information.
In addition, handbag owners can use the app to keep a travel journal. When the owner travels to a new place, she can use her mobile phone to stick a handbag label, so that the handbag will automatically transmit the geolocation information to the FinnCode server. In this way, the server software automatically records the location of the handbag owner. After a while, Aki Choklat will also cooperate with social networking sites such as Facebook. At that time, consumers can also share this information on social networking sites.
In addition, consumers can also access information shared by other handbag owners. The app also supports information sharing and second-hand trading. When the bag is lost or stolen, the bag owner can use the app to set the status as lost. This way, the next time a person reads the handbag tag with FinnCode, the handbag owner will know the address of the stolen handbag.
Choklat said: “I think there will be more new ways of playing this technology in the future, and I also hope that consumers can tell me what they think.” In the future, Choklat will also use NFC technology for more products, such as shoes or other products. Accessories. This tote sells for £942 ($1,610).
Currently. FinnCode is mainly used for brand anti-counterfeiting. Jari Salmela, co-founder of FinnCode, said: “We want to have a closer connection with our customers.” Thanks to the app, retailers will have a better understanding of customer needs. At present, FinnCode is negotiating with several major customers. He said that our software platform can bring users many useful functions such as authentication and registration.
Stores can also read NFC tag information, Salmela said. This provides proof of authenticity for the product.
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