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Taiwan Cash Box was once the worst KTV in all aspects of Haoledi, Happy Mobilization and Cash Box. Haoledi has attracted a large number of students and other young people with its low price. Happy General Mobilization allows young white-collar workers to enjoy the benefits of singing all night and releasing work pressure. However, the company has taken the high-end route, retaining only a small number of businessmen and celebrities, which shows that the risk of the company cannot be underestimated.
In 2002, through a series of capital operations, the company formed a rapid expansion, and exchanged shares with Holedy to form a cooperation. During the period, the cash cabinet launched a new technology that is not seen in China: video card and video card management system. By issuing such cards to members, the cash register has acquired a large amount of customer information.
A visual card, also known as a rewritable card, is a visual window made of a special material smaller than the size of the card surface embedded in the surface of the ordinary membership card. The visual window can display the latest consumption date of the person holding the card. , The total amount of consumption on the day, the total points, the balance in the card, some promotional information in the mall, etc., with a large degree of freedom, and are constantly updated with the continuous consumption of customers, so that consumers can know their consumption at a glance anytime, anywhere and business promotions. Moreover, this card can also use the card surface for advertising, integrating commercial circulation, advertising media and customer relationship management, allowing merchants to achieve the purpose of three-dimensional marketing.
In response to the visual membership card, the company has planned a marketing strategy of “three-legged kick” (1. issuing a visual membership card; 2. sending self-published magazines to its own visual members; 3. building its own website) marketing strategy, So far, Tsinghua has not only realized the general mobilization of marketing in various regions and all walks of life, but also realized a three-dimensional and interactive marketing model.
Shantou World Trade Plaza Club, Huangdu Entertainment City, Guangzhou No. 9 Garden Club, Jingcheng Minghao, Hujing Golden Pavilion and other major service industries have followed suit. After issuing visual membership cards, they have achieved certain results.
The new membership design and layout give members a refreshing feeling. After adopting the visual membership point card, the points discount can be used for commodity exchange, maintenance or discount, as well as the consumption discount of cooperative merchants. The good and advanced service not only improves the company’s reputation in the industry The popularity of the company has strengthened the communication and exchange with users, and at the same time, when customers get the visual card, they will make themselves feel honored and unique. It improves the original preferential system and brings about the work It also makes the work more organized. The emergence of video cards as a new technology product will inject new vitality and vitality into various industries.
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