Application of barcode handheld terminal to salesperson among housekeeper users (trade type)
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In a trade-oriented sales enterprise, effective cost control and sales volume increase help to provide the profit and management level of the enterprise. Therefore, how to achieve these two points has become the primary concern of enterprises. Type) enterprises explain how to solve the problem of sales increase:
Take a salesperson as an example:
Traditional trading companies manage customers in two aspects:
1. Develop new customers.
2. Maintain old customers
The cost of maintaining an old customer is 0.5 times the cost of finding a new customer. It costs 10 times the cost of a lost customer to become a new customer again than to find a new customer. Therefore, once you lose a customer, you can’t find it again. For any enterprise, maintaining old customers is a very important job for the company, which is why companies need to maintain old customers. But how can we maintain old customers, just occasionally call to ask about the situation, or send text messages? Although some companies also claim to visit customers regularly, have they achieved the expected results?
In daily operations, many companies increasingly find that in the communication between people, the effect of face-to-face communication is the best. So more and more companies are starting to do active sales, and the same is true for maintaining old customers. Instead of waiting for the customer to call to place an order, as usual, and go to the customer, help the customer solve the sales problem, help the customer increase the sales volume and take the initiative to order.
analyze:
There are more and more companies selling similar products, and it is no longer possible to simply rely on phone calls and text messages to maintain the relationship with old customers. Must help customers to increase sales in order to increase the sales of their own business.
Solution:
Let the sales staff come to the customer site regularly. According to the importance of the customer, the period may be 2 days, 5 days, 7 days, 10 days, etc. When the sales staff arrives at the customer, they should actively analyze the sales situation, help customers increase sales, and solve the sales process. problems in .
Resolution process:
According to the area and route, the company arranges the route and number of each salesperson to visit customers every day. With the barcode handheld terminal in hand, the salesperson can inquire about the sales data and check the inventory in time from the customer. According to the customer’s daily sales, it is recommended how much the customer needs to order when placing an order. According to the sales of each product of the customer, actively communicate with the customer to exchange the best-selling product. All of these are done by the salesperson holding the barcode handheld terminal.
The salesperson holds the barcode handheld terminal, and can place the sales order directly from the customer. The warehouse can see the order status in real time and complete the delivery as soon as possible. If time permits, the order placed in the morning can be delivered on the same day. If the customer has a slow-selling product, the salesperson will get the news immediately and communicate with the customer to replace it with a best-selling product, without the need for the customer to make numerous phone calls to communicate.
Effect:
When the communication between the sales staff sent by the company and the customer becomes frequent, it means that the relationship is getting closer and closer. The sales staff go to the customer site, from the previous simple communication of feelings, to now to promote customer sales, and take the initiative to find ways for customers, such as promotions, etc. . Customers will feel that their own interests and the interests of the company are related, so that customers are more likely to have a sense of belonging.
Afterword:
In any enterprise, the increase in sales is the king of survival. Only by increasing the sales can the enterprise develop rapidly. In today’s society, product homogeneity is very common. There are always more than a dozen or even dozens of the same product in the market. The sales volume of enterprises is improved by each wholesale terminal and retail terminal. As long as the sales of downstream customers have increased, the sales of the company will inevitably increase. Therefore, only by continuously understanding the situation of downstream customers and taking targeted measures can we ensure that customers are motivated to sell the company’s products. This will improve the company’s performance.
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