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Lushan is a national five-A-level scenic tourist attraction. It attracts domestic and foreign tourists with its unique cultural landscape and beautiful mountains and rivers. However, due to the large area of Lushan scenic spot, many internal management departments, and outdated ticket management systems, there are many management systems. problems and bugs.
1. There are many entrances and a large flow of people. There are 5-6 entrances to the Lushan Scenic Area. Several ticketing points are independent of each other and are not connected to the Internet, which brings great trouble to the management of tickets for the scenic spot.
2. The ticket system of the scenic spot cannot be connected with the consumption system of the hotels and restaurants in the scenic spot, resulting in the inability to realize the consumption of the one-card card in the scenic spot. Not only the tourists feel very troublesome, but the consumption amount cannot be increased.
3. All tickets, hotels, restaurants, shopping malls, consumption, and financial systems in the scenic spot are independent. Data statistics and summaries are usually turned over to the central finance at the end of each month. The central finance of the scenic spot cannot conduct timely supervision, resulting in many false and wrong accounts. .
4. During the Golden Week and holidays, a large number of tourist groups flock here, how to quickly classify them, so as not to queue up, crowd, and avoid confusion.
5. Fake tickets, the phenomenon of multiple use of one ticket makes managers hard to guard against. Lushan tickets are expensive, and there are travel agencies, agents, etc. selling tickets, so there are many domestic and foreign collusion to make and sell fakes.
6. The statistics of ticketing are complicated, miscalculation and omission are common, resulting in the loss of ticket payment, and it is impossible to achieve the same “ticket”, “account” and “payment”.
7. There are aborigines in the Lushan Scenic Area. How can the aborigines enter and leave the scenic spot only by themselves, and not allow them to bring people into the scenic spot for profit.
8. Hotels, restaurants, cinemas, conference halls, ticket offices, and central finance in the scenic spots do not have a complete information management system. The information transmission between them relies on telephone and fax. The departments and sub-scenic spots are basically information island.
9. The scenic spot does not have a strong database to support the website, and customers have no way to book and pay for the scenic spot tickets, hotel theaters through the website.
10. Recuperation and leisure guests can often enter and leave the scenic spot during the convalescence period. How to distinguish these guests from ordinary tourists? Some convalescent guests only pay ordinary tourists’ money, and ordinary tourists hold the tickets of such guests for many times. Scenic spots, which makes the scenic area managers quite helpless.
11. Self-driving tour management
With the development of my country’s economy, more and more people have private cars. They take advantage of the holidays to drive out with their families. This makes the scenic spot another management project. How to let self-driving drivers pass the entrance quickly and how to keep the vehicles , How to quickly charge the self-driving personnel is a very headache for the scenic area managers.
12. There is no complete customer information system, and customer information is basically one-time, so it is impossible to return or notify customers. For example: a group comes to the scenic spot for conferences and vacations. The customer is a business brought by a salesman in the scenic spot. After the salesman leaves, the customer information also disappears.
13. There is no perfect membership system. Implementing the membership system will give members more benefits and convenience, which can improve customer loyalty and allow the scenic spot to have a group of stable customers.
14. Various departments in the scenic spot, including sub-attractions, restaurants, hotels, and hot springs, all charge their own fees, and there is no set ticket or pass.
15. The theaters, sports fields, and golf courses in the scenic area cannot be booked online. Many guests find that the seats are full or the venue is full when they arrive at the scene, which is not conducive to the effective use of the theater and sports venues.
According to the actual problems in Lushan Mountain, our company has formulated a complete set of solutions for it, which was unanimously approved by the scenic spot management committee, and won the bid in the bidding of Lushan Mountain Electronic Ticket System and Information Management System.
The solution is divided into three parts
1. Establish RTS: Resore Tickting Syefem, that is, the scenic spot electronic ticket system, which includes the unified ticket management function of the scenic spot, the unified consumption management function, the internal management function of the hot spring branch, the management of the theater ticketing, the sports ground time charge management, and the management of the scenic battery car ticketing.
1. Build a central finance, connect each ticketing point and each sub-attraction to the Internet, all data of the central finance can be accessed and viewed in real time, and the ticket revenue data of each ticketing point can be counted on the same day, summarized on the same day, and uploaded to the central finance on the same day.
2. All entrances and exits of the scenic spot are set up with gate passages, and one person, one ticket entry management is implemented.
3. All reservations, including reservations of travel agencies, conference groups of the marketing department, and hotel groups, are sent to the central finance in the form of an OA form. After the central finance confirms that the order has been received, it will notify the reservation center, and the reservation center will Notify hotels, conference halls, restaurants and other departments in the form of OA orders to achieve paperless reservation management.
4. All hotel restaurants, shopping malls, mobile games, and hot springs in the scenic spot implement a unified consumption system. For hotel guests and long-term convalescent guests in the scenic spot, they can use the hotel room card to go to the consumption point in the scenic spot to swipe the card for consumption. Registered members can use the membership card to consume, and realize a card for consumption in the scenic area.
5. The aboriginal people in the scenic spot enter and leave the scenic spot by swiping card, each person has an IC card, and the card has a photo of the aboriginal people themselves, which can be compared when entering and leaving.
6. Recuperating guests in the scenic spot shall adopt the management method of fingerprint and IC card entering and leaving the scenic spot.
7. Ordinary tourists, go to each ticket office, buy and print barcode paper tickets now, and swipe the barcode when entering the park to enter the park through the passage gate.
Second, establish the CRS system, namely the central reservation system.
Through the system docking of various departments in the scenic spot, it helps the central finance, reservation center, planning and adjustment center, sales management department, hotel front desk, conference hall management department, and restaurant management department to realize the reservation of scenic spots tickets, hotel rooms, conference halls and other projects. And the information is distributed to relevant departments in the form of OA to realize the paperless information management among various departments of the scenic spot.
3. Establish a complete e-commerce platform.
1. Guests can book all the items in the scenic spot online. After the online payment is successful, the system will send a QR code text message to the guest. The guest can exchange the ticket at the ticket office with the text message, without queuing or paying cash.
2. Guests can register as a member of the scenic spot online. After successful registration, they can enjoy the discounts and points launched by the scenic spot. Guests can choose seats and numbers for theaters in the scenic spot online, and can also make reservations for sports venues such as golf courses in the scenic spot.
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