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At present, my country’s tourism industry is in a critical period of transformation and upgrading. Informatization is the core element for the tourism industry to change its development mode and improve the quality of development. It is a typical feature and an important attribute of modern tourism.
As one of the first national smart tourism pilot cities, Luoyang is actively promoting integrated electronic solutions based on QR codes to enhance the high-tech content of tourist attractions in terms of accelerating the transformation of the tourism industry and the development of smart tourism cities. , accelerate the transformation of economic growth mode, promote the transformation and upgrading of the tourism industry to a modern service industry with high added value, and strive to build Luoyang tourist attractions into a demonstration point of wisdom Luoyang, helping Luoyang to become an international cultural tourism city.
The overall solution for QR code intelligent tourism marketing designed by Luoyang Branch of China Item Coding Center allows tourists to scan the QR code of the scenic spot to obtain free self-service audio guide services. Ticket verification, self-service extraction and software and hardware services such as electronic consumption systems in the scenic area will push more users and consumption for the scenic area and surrounding businesses.
Project Description
The overall solution of Luoyang QR code intelligent tourism marketing mainly includes QR code self-service guide system, mobile electronic ticket purchasing system, electronic ticket checking system, electronic self-service ticket collection system, electronic consumption system and mobile e-commerce system, etc. The demand for “smart scenic spots” makes tourism truly become “smart tourism”.
The two-dimensional code guide system of the scenic spot relies on two-dimensional code, AR (real scene enhancement) technology, etc., and realizes all-round publicity and introduction of the scenic spot through mobile phones, tablet computers and other devices. That is, by placing a QR code at each scenic spot in the scenic spot for scanning, you can see and hear the detailed text, picture introduction, audio and video introduction of the scenic spot played on the mobile phone, and provide tourists with a tour experience and guide service.
Tourists can purchase electronic tickets directly on their mobile phones through mobile terminals, portal websites, third-party marketing channels, etc., and obtain a QR code purchase certificate. They can directly go to the scenic spot for self-service ticket collection and verification and customs clearance. Online purchase of electronic stored value card in scenic spots barrier-free card consumption.
The electronic ticket verification system includes electronic gates and POS machines for ticket verification. The electronic gate can help the scenic spot to enter the park by scanning the electronic ticket, and supports a variety of verification methods; the wireless POS machine service terminal can be applied to the desktop wireless reading of the two-dimensional code of the electronic ticket. These two self-service ticket checking equipment saves a lot of manpower investment for the scenic spot, standardizes the management, greatly speeds up the speed of tourists entering the park, and solves the problem of tourists entering the park during the peak period of the scenic spot.
The self-service ticketing system is a self-service terminal product developed with electronic voucher technology as the core. It provides simple and easy self-service customer service, and provides comprehensive business application solutions and technical support for various ticketing service applications, such as e-tickets, coupons, mobile VIP cards, etc.
The electronic consumption system is an advanced wireless POS service terminal, which is used in electronic tickets, electronic membership cards,mobile payment, Multi-interface QR code desktop wireless reading and processing terminal for mobile business solutions, suitable for scenic spots, restaurants, hotels and other places, is an independent, easy-to-use, low-cost, high-efficiency mobile business terminal read device. Tourists can purchase and store electronic membership cards or stored-value cards (all-in-one cards) on their mobile phones, just like carrying an “electronic wallet” with them. They can enjoy the convenience and discounts of electronic consumption throughout the tour, and the scenic spot can also provide more services.
Significance of project implementation
As the connection portal of mobile Internet, QR code accelerates the transformation of tourism industry from informatization to intelligence.
At present, my country’s tourism industry is in a critical period of transformation and upgrading. Informatization is the core element for the tourism industry to change its development mode and improve the quality of development. It is a typical feature and an important attribute of modern tourism. The mobile intelligent marketing solution with QR code as the core technology makes Luoyang’s “smart tourism” at the forefront of the country.
As we all know, smart tourism mainly includes four basic functions: navigation, tour guide, tour guide and shopping guide. The overall solution of Luoyang QR code intelligent tourism marketing enhances the service function of Luoyang tourism. This project enables tourists to purchase tickets on the mobile terminal to electronic self-service ticket collection, electronic ticket inspection, self-guided tours to the scenic electronic consumption system (all-in-one card), mobile phone e-commerce and mobile payment, fully meet the needs of “intelligent scenic spots”, let Luoyang tour has truly become “smart tourism”. Luoyang QR code intelligent tourism marketing overall solution effectively enhances the high-tech content and influence of Luoyang tourism industry. Tourism is carried out on the move. Through the binding technology of mobile phones and QR codes, tourists can enjoy high-tech convenience and services. At the same time, it can strengthen the work efficiency of the tourism management department, save costs, and enrich the tourism promotion and marketing methods in Luoyang City. Carry out all-round and multi-channel publicity and promotion for Luoyang.
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