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On February 25, 2013, China Guangfa Bank Private Banking Brand Conference was held in Lujiazui, Shanghai. Shanghai Yingxin Information provided VIP customer sign-in service. Every customer who took the invitation letter only needed to swipe the invitation letter when signing in. The big-screen TV will show welcome XX visited China Guangfa Bank Private Banking Brand Conference.
(February 26, Shanghai) After recent years of development, private banking customers’ demand for private banking services has become increasingly diversified and internationalized. China Guangfa Bank, which is committed to building “China’s Best Retail Bank”, has keen insight into the changes in the needs of this customer group, and recently launched the “Guangfa Bank Private Bank” brand in Shanghai. By providing exclusive diversified financial products, financial cross-border professional consulting and other services to meet the differentiated needs of private banking customers.
Li Mingxian, President of China Guangfa Bank, pointed out: “The launch of the private banking brand of China Guangfa Bank is an appropriate time to build a private bank at a new height and starting point, to meet the needs of customers, and to provide customers with comprehensive financial resource integration and personal customized services. .Guangfa Bank is full of confidence in building the ‘Best Retail Bank in China’!”
Develop service directions based on customer needs
With the rapid development of my country’s economy and the continuous accumulation of private wealth, in 2012, the number of people with financial assets of more than 6 million yuan in my country has reached 2.7 million. According to McKinsey’s forecast, from 2010 to 2015, the compound annual growth rate of the number of people with more than 100 million investable financial assets will be as high as 20%. By then, 50% of the new private banking customers in Asia (excluding Japan) will come from China. The demand for banking services is about to enter an explosive period.
Looking at the needs of domestic and foreign private banking customers, private banking customers’ requirements for financial services are not only the preservation and appreciation of wealth, but also the services they need involve a wider range of financial fields and a higher degree of specialization. At the same time, they have individual needs for financial services. Also stronger. How to provide personalized and efficient comprehensive financial services for private banking customers has become the biggest difficulty in private banking. China Guangfa Bank has carried out a number of in-depth investigations and studies on domestic retail banking customers, drawing on the advanced private banking service experience of foreign peers, and formulating service directions with outstanding performance in terms of professional service teams, product R&D supporting capabilities and resource integration capabilities. Customized financial investment, investment planning, insurance planning, asset appreciation, wealth inheritance and planning and other full-service services.
Segment customers to provide personalized service
In order to be able to truly realize the services that meet the needs of customers, China Guangfa Bank has established a customer stratification strategy. The strategy includes three aspects: first, to provide tiered services for large retail customers and provide services that meet their respective needs; second, to break through the traditional private banking service, which is an “upgraded” model of wealth management, and finely segment wealth management Provide differentiated services with private banking services; third, subdivide the private banking customer base and strive to provide more targeted and personalized services. Data from major research institutions show that most of China’s private banking customers come from two groups. About 50% of customers are business owners or shareholders of enterprises, and about 40% of customers are “golden collar” professionals such as corporate executives. These two groups have very different needs for financial services, and even notions of wealth.
Li Mingxian said: “Through differentiated and tiered services, China Guangfa Bank provides a full range of personalized and comprehensive services for private banking customers based on customer needs, and continues to provide customers with high-quality services and experience.” According to the introduction, China Guangfa Bank Private banking services will be opened in Guangzhou, Beijing and other places one after another.
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