Drive-thru restaurants use Toll-Tag technology to simplify user payment process
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The Eli Grinvald family is very particular about breakfast. Four years ago, after a failed pack-a-lane breakfast experience, 8-year-old Grinvald’s daughter pointed to the E-ZPass sticker and thought: Why doesn’t this restaurant know when we’re there? Why don’t we pay for breakfast with a charge sticker?
So Grinvald founded iDriveThru to enhance the drive-thru restaurant customer experience.The company uses theRFIDThe E-ZPass system simplifies the payment process. Currently, five restaurants in Staten Island, New York, have used the system, increasing revenue, Grinvald said. At the same time, the solution also increases customer loyalty.
Leverage existing technology
When customers arrive at the restaurant, the RFID reader installed on the speaker will automatically read the E-ZPass tag information. A personalized customer welcome message is then automatically displayed on the restaurant’s menu panel. Unlike regular orders, restaurants generate a payment card linked to the customer’s unique tag. The customer then receives a mailed receipt for the transaction. Grinvald pointed out that the system does not use the user’s E-ZPass account. Instead, it associates payment card charge tags through the iDriveThru mobile app.
Customer Points System
IDriveThru recommends franchisees to provide users with cashback points to enhance the core competitiveness of the store. For example, when users spend $1 with IDriveThru, they get 10 points. When the points accumulate to 500 points, customers can redeem the $5 cash back. At the same time, customers can also view their points status through the store screen or mobile app. Currently, the company is also exploring iDriveThru’s proprietary discount card solution, so merchants don’t have to worry.
In this regard, Grinvald also cited some praise from early adopters. In addition, he also pointed out that iDriveThru is not just a payment assistance, the company’s real purpose is to create a personalized shopping experience, so that every customer feels at home.
technical details
The E-ZPass battery-operated 915MHz RFID tags are manufactured by Kapsch TrafficCom and are currently issued in 14 states. New York State, one of the earliest states to deploy, has already shown many benefits, including reduced idle time and discounts for customers.
To date, more than 1,500 customers have signed up for iDriveThru through the company’s website. Grinvald pointed out that Staten Island is a dense area for E-ZPass users because the area is full of toll highways.
future
Grinvald found that many customers on Staten Island prefer to pay in cash. To meet these customer needs, he plans to focus on improving products to create a positive consumer experience for customers. In the future, the company will also open a mobile ordering function. When the customer arrives at the restaurant, the iDriveThru system will push this order to the restaurant, reducing the confusion of ordering. Grinvald is also considering allowing consumers to make payments using smartphone Bluetooth and cellular networks.
Grinvald said iDriveThru makes it easier to pay for drive-thru restaurants. In addition, the company hopes to introduce more products to meet the needs of consumers and restaurants.
(The exclusive manuscript of rfid world network, please indicate the source author for reprinting!)
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