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WISeKey is a member of AIPIA, providing global network security and Internet of Things services; OpSec is a company that provides anti-counterfeiting and brand protection solutions and platforms. The two parties work together to provide a seamless solution for product certification and trusted customer cooperation.
They stated that the current market conditions require a rapid transition to online and digital customer engagement strategies. The combination of WISeKey’s NFC security technology and OpSec InSight® product travel tracking platform allows brands to directly connect their products with consumers while providing authentic and personalized experiences.
Another brand protection program employing WISeKey NanoSeal® & VaultIC® secure NFC technology will build trust and customer confidence by ensuring that the product passes a real business and secure NFC leading products.
Using SKU-level information to dynamically quote the OpSec Insight® platform, brand owners authorize customers to authenticate their products and obtain a true and personalized brand and brand experience. In addition, meaningful data is provided for brands for additional information delivery and marketing.
Ben Stump, Chief Revenue Officer of WISeKey, commented: “We are excited to expand our relationship with OpSec and provide this vital next-generation solution for brands that want to digitally protect their products and digitally interact with consumers. We believe that the customers involved will be more informed. In a safer and more sophisticated way, contact with customers before and after sales will increase customers’ affinity for these brands.”
Adam Cusumano, OpSec’s Director of Digital Operations, said: “By integrating WISeKey’s secure NFC tag technology with our platform, we have created a solution that enables brands to seamlessly achieve their product certification and secure NFC-based consumer participation. initiative.”
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