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Color and specialty chemicals company Archroma has launched eco-friendly dyes made from agricultural waste that can be fully traced along the supply chain to the consumer.
The new biosynthetic dyes, called Earthcolors, are mainly suitable for dyes in cotton and cellulosic fiber fabrics. These can be used to provide denim and casual wear with rich red, brown and green colors, derived from almond shell, saw palmetto, rosemary Fragrance leaves, etc., are all natural agricultural waste products that will be sent to landfills.
Not only brand owners will be able to have a complete and transparent supply chain, but the average shopper will also be able to get this information on a smartphone.
All the information about each individual lot number of the color is built into the tag attached to each garment. In what is believed to be a first-of-its-kind initiative, each hanging tag will be implanted with a message chip, utilizing the near-field communication (near-field communication) used in the store (NFC) technology to transmit information to smartphones.
Far more complex and consumer friendly than Radio Frequency Identification (RFID), Near Field Communication (NFC) is already used by many retailers for product traceability. Archroma hopes this will provide consumers with a more “engaged” buying experience. The wafer can contain information such as fabric dyeing and finishing plants, garment washing and finishing plants, and the source of bio-based raw materials.
“Our aim is to provide consumers with a choice, we should all have the possibility to use fashion products with the least environmental impact, and a safe perception of what is claimed behind the label.” Archroma Head of Marketing, Textile Dyestuffs Alan Cunningham said.
The new biosynthetic sulfur dye has been in the works for four years and enhances the overall performance of the company’s existing sulfur dyes made from traditional raw materials. Archroma illustrates that this new development has resulted in an incremental change in dye production and dyeing technology.
Patent pending for the production of Earthcolor from biomass from agricultural and herbal industry waste. “Not a single square metre of land is used to grow crops to produce these dyes, so there is no displacement or competition for existing farmland,” Cunningham said.
The new range is produced near Barcelona, Spain, and all raw materials are sourced for production from within a 500km radius.
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