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Ask yourself what industry is most urgently in need of innovation. The funeral (also known as funeral) industry may not appear on this list. But Spaniards Mezcua Escudero and Inigo Zurita hope to use Omlime.com (a social networking site designed to help families remember their deceased relatives) and Omnio Tap (a technology that uses NFC technology to provide mourners’ smartphones and electronic links to the network memory of the deceased. ) To change all of this.
In 2012, Escudero and Zurita founded the Omnio Group. Their first product was a new method of packaging ashes. Escudero’s family has run the funeral home for several generations, and he is also an artist and sculptor.
(The personnel use the smartphone to read the information of the ashes of the deceased)
In his early years, Escudero worked as a carver in a cemetery in Madrid. He was struck by the fact that his family put the ashes of the deceased in a paper box. He thinks this is a very inappropriate method, and has never forgotten it. A few years later, he and Zurita developed a new technology to compress and pack the ashes into a composite granite memorial, and applied for a patent.
Like traditional tombstones, the outside of the memorial can be engraved with the name of the deceased or some works of art.
Christian Crews, CEO of Omneo Group Americas, said that this method ensures that the ashes can be preserved forever. He explained: “The technology has no risk of leakage. When the ashes are placed in the box, the box may fall, and the ashes may also be spilled. Essentially, we have separated the sick part of the ashes.”
In each memorial, Omnio embeds an NFC RFID tag and binds the tag’s unique identifier to the deceased’s name, obituary and related audio or video files. This information is also placed on Omlime.com (the company refuses to disclose The label provider, and said the company spent several years developing this program, so it has a greater competitive advantage). The user swipes the memorial with a mobile phone with NFC function, and then the information of the deceased on Online.com can be retrieved, so that it is not necessary to log in to search or download applications.
When Escudero and Zurita promoted the product four years ago, they planned to add a QR code to the product, but it seemed too eye-catching. Embedding NFC tags is a more attractive solution, and Omnio added tags in May 2015.
In addition to the built-in NFC tag on the product, Omnio also launched the Omnio Tap, which can be attached to tombstones or columbarium covers (where urns are stored in the cemetery) through super glue.
The price of the ashes memorial ranges from $450 to $1,000, depending on the carving. The 50M space in Omlime.com for storing several years of data is also included in the cost. Omneo does not directly sell ashes or NFC tags to customers. The company sells products and services to funeral homes and cemeteries. In the United States, Omnio has cooperated with funeral homes and cemeteries in Florida, New Jersey, and Virginia.
The company also launched the Omlime premium version, which provides 1g of storage space at a price of $99 more. Buyers can purchase the service on Omlime.com and create video or audio messages.
(Users can use Omnio Tap device to read tombstone tags)
Families who have not purchased the Omnio ashes memorial can only purchase the Omnio tap and add it to the tombstone or columbarium. The suggested price of this product is between $80 and $100.
Crews pointed out: “Users can use NFC-enabled mobile phones to read NFC tags to access Omlime.com. Users without NFC phones can also manually log in to the site to view.”
Omneo is planning to develop business in Central America and Asia, where market potential is huge. The average life expectancy in the United States is 79 years, and the baby boomer generation is about to reach this age in 2025. At present, cremation is becoming more and more popular. 45% of Americans choose this method of burial. In 2018, the figure may reach 50%.
(Exclusive manuscript of rfid world network, please indicate the source author for reprinting!)
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