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With the transformation of enterprise management from extensive to intensive, in terms of distribution channel management, due to the limitations of technology and means, most enterprises still use the traditional models and management methods in the early stage of operation. Disadvantages such as controllability are becoming increasingly prominent. Therefore, changes in the market environment have put forward new requirements for the channel management methods of enterprises.
Product barcode anti-counterfeiting label management can help enterprises to achieve strict supervision and control of the orderly flow of key commodities in the distribution network, improve the channel management level of enterprises, and reduce and avoid channel risks. The system can accurately and confidentially identify key commodities by applying encrypted two-dimensional bar code technology. Through the commodity verification function of foreign branches, it can effectively prevent cross-regional sales and smuggling of products, and prevent the impact of counterfeit and shoddy products.
1. Create a unique identification code
The enterprise affixes a unique barcode label on each product. The barcode label can be in the form of encrypted one-dimensional code or encrypted two-dimensional code, and contains product variety information, production information, serial number, sales information, etc., especially , the two-dimensional barcode can record more detailed data and information such as the sales area, sales person in charge, key accessories serial number, etc., thus adding a unique, complete and confidential identity and attribute identifier to the product.
The one-dimensional code records the information capacity of about 20 bits, and the two-dimensional code records the information capacity of several hundred bits.
2. Inventory management
With barcode labels, enterprises can strictly monitor the outbound, inbound, logistics and other links of commodities by quickly reading barcodes, and enable each business outlet in the distribution network to have a powerful commodity verification function. It is necessary to verify and match the sales area and product attributes of the goods. The verification function will be realized through a portable barcode scanning terminal or a laptop computer with a barcode scanner.
3. Sales management
Through the combination of two-dimensional barcode technology, invoicing software and enterprise wide area network, distribution enterprises can realize comprehensive, effective and safe management and monitoring of the whole process of commodity distribution. And further obtain valuable commodity warehousing, logistics, sales, payment and other data, to provide valuable statistical information, data and reports for the corporate headquarters’ business decision-making. Specific functions will include distribution regional management (regional management, person-in-charge management), regional performance management, personal performance management, report management, etc.
4. Commodity anti-counterfeiting
The system first realizes the anti-counterfeiting function through one-dimensional and two-dimensional barcodes. The one-dimensional and two-dimensional barcodes encrypted by the enterprise cannot obtain the data and information in the two-dimensional barcode without obtaining the key. In addition, because the 2D barcode of each item is different and related to unique specific information such as parts and serial numbers, it is difficult for other personnel to forge and optically copy it. In addition, the logistics of each barcode is recorded in the database. Forged barcodes have no database records, and are easily checked and processed by the system and automatically alarmed.
The system also supports code anti-counterfeiting. Enterprises generate a serial number when printing the label and paste it on the product. The end user can check the legitimacy of the serial number by calling the service hotline. In addition, enterprises can also establish an anti-counterfeiting inquiry website for customers to log in to inquire about the serial number of the product.
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