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In the third round of the 2010 South Africa World Cup Asian Qualifiers, the China-Australia event was held at the Tuodong Stadium in Kunming, China. In view of the many ticketing problems in the past large-scale international competitions in China, Guangzhou Unique Electromechanical Equipment Co., Ltd. Developed targeted e-ticket solutions.
Problems with traditional game tickets:
The problem of fake tickets
Especially popular games, such as World Cup qualifiers, CBA basketball games, etc. Tickets for these games are limited, the audience is hot, the low fare is a few hundred yuan, the high one or two thousand yuan, huge profits, crazy fans, attracting countless fake ticket dealers to compete, looking inside and outside the stadium, fake tickets are surging.
The problem of fake tickets has many serious consequences:
1. Tickets are lost. If there are more fake tickets, fewer people will buy the real tickets, and the money will naturally flow into the pockets of the ticket dealers. This is an obvious thing.
2. Competition for seats in the stadium caused confusion. Since there is only one seat, one with real tickets and the other with fake tickets, the fans see the game is about to start, can they not be anxious, can they stop fighting?
3. Cost increases. In order to prevent fake tickets, the Organizing Committee of the game usually mobilizes a large number of security guards to conduct repeated visual inspection of each ticket, and even dispatch the police to supervise them. Fifteen days”, intimidating. As a result, after wasting a lot of human, material and financial resources, fake tickets are still flying everywhere.
4. The entrance order is chaotic. All football games have a common feature. Fans will enter the field within an hour before the game starts. A popular football game is usually watched by 30,000 to 40,000 people. Within an hour, fans must pass through the wicket in an orderly and fast manner. It is also necessary to eliminate fake tickets. It is impossible to use traditional paper tickets. Once there are fake tickets, fans will inevitably shout and argue, because they spend real money to buy tickets, and you only say when you enter the venue. He bought a fake ticket, can he not be in a hurry, okay! When he makes trouble there, the entire entry speed will be reduced, and the fans behind will be noisy, so the scene may get out of control and cause chaos.
2. The inspection of the authenticity of tickets affects the speed of entry
Traditional paper tickets, anti-counterfeiting methods include steel stamp anti-counterfeiting, bar code anti-counterfeiting, laser anti-counterfeiting, scratching number anti-counterfeiting, SMS anti-counterfeiting… Let’s ignore the effect of these anti-counterfeiting methods (in fact, if it is effective, one is enough, why bother? So many styles, you say so!). Our big security guard has to inspect these anti-counterfeiting signs with the naked eye. How long does it take for a ticket? This will seriously slow down the speed of entry. As mentioned above, the slow entry speed will cause confusion among fans, so after a game in the past, the pharmacy selling eye drops was the happiest.
3. Unclear classification and division of tickets will cause confusion
Usually the tickets for the game are divided into several grades. The A-type tickets for the podium, the B-type tickets for the front row, the C-type tickets for the middle row, and the D-type tickets for the back row are roughly the same. If, when entering the stadium, the ticket inspectors do not distinguish between fans who want to enter through the first entrance for A-type tickets and B-type tickets through the second entrance, after fans enter the stadium, they will easily find their seats or sit in the wrong place. position and lead to bickering and even fights. Some people say that your security guards should distinguish them when they enter the stadium. Don’t forget, comrades, the security guards are too busy to check fake tickets, and there is no time to distinguish the entrances of fans’ tickets.
The electronic ticket solution developed by Kunming World Cup Qualifier:
1. On the basis of traditional paper tickets, an RFID electronic chip with a unique code in the world is embedded to completely eliminate fake tickets.RFIDThe chip cannot be copied, it is readable and writable, and it is the most advanced anti-counterfeiting method in the world.
Second, increase the speed of approach. Because the electronic ticket does not need to be identified with the naked eye, it only needs to use the POS machine (hand-held reader) to approach the electronic ticket, and the authenticity can be distinguished in 0.1 seconds, so fans can pass through the ticket gate at high speed.
3. Quickly distinguish the entrance of tickets. When booking tickets by phone or online, the ticket salesperson must ask the ticket buyer what kind of ticket to buy, what the price is, what is the name, and what is the phone number (because you have to send someone to deliver the ticket and collect the money), and then put this information Input the ticket into the computer, the computer will automatically arrange the ticket to the designated entrance and write it into the electronic ticket chip. When the fan arrives at the ticket gate with the ticket, if the ticket is entered at entrance A, he will go to entrance B to check the ticket, POS Opportunity to call the police immediately, reminding the security to let fans go to entrance A to check tickets and enter, so as to avoid confusion caused by entering the wrong entrance and not being able to find a seat.
4. Our company adopts Mifare Ultralight as the chip of Kunming World Cup electronic ticket. The chip is manufactured by Philippe Company, which has high stability and low price.
During the entire ticket checking process, more than 3,000 counterfeit tickets were found. The anti-counterfeiting measures such as barcodes, lasers, and steel stamps on the tickets were made vividly by the counterfeiters, but they were finally detected by RFID. Afterwards, the leader of the Organizing Committee of the ball game said to me with emotion, if it hadn’t been for the RFID electronic ticket system, I really didn’t know that the level of ticket fraud in our country was so high!
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