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On August 23, the College Football Hall of Fame will officially open in Atlanta, where visitors will be free to visit for a personalized experience.The RFID solutions provided by Starck Corporation can be seen everywhere in this pavilion, and they are installed at the entrance.RFIDThe label “credentials” and 100 readers that visitors can use to receive tailor-made, personalized content; 6 servers are deployed to manage the data collected and analyze the details of staff visits. The solution also allows visitors to collect videos and photos of the tour and share them with friends via social media.
The College Football Hall of Fame was established by the National Football Foundation (NFF) to promote campus football. According to reports, the museum, which costs $66.5 million and covers an area of 94,000 square meters, is expected to be visited by 1 million college football fans each year. This means that a total of 767 college football teams in the United States will provide information, videos and pictures to the Hall of Fame.
College Football Hall of Fame director Margerum said the Hall of Fame is more than just a museum, it will provide visitors with a unique interactive experience to learn about their favorite teams and a full view of each college football field.
For example, the museum has a 52-foot video wall that allows viewing of most college football team videos (game videos, player and coach interviews, photos, and stats). Another wall displays the helmets of the major college football teams. The Hall of Fame not only provides a window into the popularity of college football, but also provides a better understanding of the teams you care about.
Stark RFID president Lance Bnett said the RFID solution took two years to develop and deploy. A few years ago, NFF immediately decided to partner with Stark after seeing a use case for RFID technology at the Georgia Aquarium. NFF organizers hope to use this RFID technology to enhance the Hall of Fame experience.
When the museum opens, the system will automatically distribute a souvenir voucher (the voucher price includes the entrance fee) and a rope around the neck for each visitor. Each voucher contains an ALN-9654 “G” RFID tag provided by Alien Technologies with a unique ID number. That’s where the unique experience comes in.
The voucher’s workflow is as follows: Once the voucher is obtained, the visitor leaves a record in the software that can be linked to the ID number of the voucher’s tag. This can be done in three ways: via smartphone, booth or with the help of staff. With a smartphone, visitors simply follow the directions on the back of the voucher, entering information such as name, email address of their favorite team, and more. When choosing the booth mode, visitors can use the ALR-9900+ RFID reader to read the voucher ID number, and then register the relevant information.
When visiting the Hall of Fame, each different visitor will receive a personalized experience. When visiting the helmet wall, the screen will highlight the helmets of his favorite team. Visit the built-in ALR-9900+ReaderThe 52-foot-long “Why We Love College Football” wall will prioritize videos of visitors’ favorite teams. If there are two visitors who like different teams at the same time, the touch screen will display two options, and the visitors choose to watch the corresponding video.
In another showroom, visitors can create and edit ESPN-style videos announcing their favorite team’s trophy. In this mode, visitors can enter the name of the opponent team, the system will automatically call up the data of the favorite team and display the corresponding video on the display. The video will be automatically stored in the software. Visitors can also view relevant text and video content via email when they return home.
In the fourth exhibit hall, visitors will be able to use karaoke to sing their favorite team songs, create videos and share them with family and friends.
Whether or not the credential is personalized, Margerum explained, it provides the NFF with some useful business analytics data. This way, NFF can know which showrooms are popular, how long visitors stay, which showrooms are bottlenecks, and more. By analyzing this data, the Hall of Fame can fine-tune, upgrade or replace some products. The NFF can also share this data with some of its sponsors, so those sponsors can see how the Hall of Fame is running.
(The exclusive manuscript of rfid world network, please indicate the source author for reprinting!)
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