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ShopWithMe is building a pop-up store to promote their products in a new way. The purpose of these stores is to let consumers know about these garments when they pick them up and try them on. The system can also remind consumers to pay for goods that have not yet been paid. To achieve this, each store has installed InMotion and RFID technology provided by Impinj.
ShopWithMe provides prefabricated stores that emphasize interactivity, convenience, and aims to integrate online and offline shopping experiences. In addition to purchasing goods in the store, consumers can also use the touch screen to place an order and then wait for the goods to arrive at home.
(In November this year, ShopWithMe opened a pop-up store in Chicago, selling Toms and Raven + Lily products)
These stores combine the convenience advantages of online shopping and the experience advantages of trying on before buying in a physical store.
In November 2015, ShopWithMe opened two pop-up stores, one in Las Vegas, which mainly sells Raven + Lily products; the other in Chicago, which also sells Toms Shoes and Raven + Lily products. Recently, ShopWithMe also opened a new store in Dallas, selling Dallas Cowboys goods; opened a new store in San Jose, selling Harley Davidson clothing.
ShopWithMe employee Jason Chen said: “RFID technology has brought ShopWithMe the ability to create a new shopping experience in smart stores. We use an information physical retail environment to combine the advantages of online shopping and offline shopping. RFID technology is the trigger event and The key technology to provide product information.”
Each store is equipped with a “pixel wall” (940 7-inch screens), and some are installed at both ends of electric telescopic shelves. Each electronic shelf can be flush against the wall, or extend a certain space to provide a place for goods (such as shoes). Each product is attached with an RFID tag with a built-in Impinj Monza R6 chip. Frederick Bleckmann, founder of InMotion, said that there are currently about 50 to 100 shelves in use, and each shelf has a built-in Impinj Indy RS500 reader chip reader and antenna for reading these tags. When the consumer takes the goods on the shelf and takes a closer look, the reader cannot read the ID number of the item’s tag. After the InMotion Origin software receives the data read by the reader transmitted by the ItemSense software, it filters the data and displays the relevant content on the shelf screen.
(Each ShopWithMe store has four fitting rooms with electronically controlled curtains, and the fitting rooms are equipped with RFID-enabled touch screens)
Consumers can take the goods of interest to ShopWithMe’s fixed table called Reactable (a fixed table with a built-in Impinj Speedway Revolution reader, InMotion reader antenna and a 55-inch display screen). When a consumer places an item near the screen, the reader can read the tag ID, and Origin will trigger the display of product-related information. At the same time, the touch screen can also tell consumers the location of specific products in the store or provide information about products that are out of stock in the store.
Bleckmann explained: “Because there are no physical walls between the fitting rooms, only curtain intervals, the RF signal spurious reading has also become a challenge. Therefore, we improved the software algorithm to filter the spurious waveforms and provide a more accurate reading. space.”
The store has a movable cupboard that can be slid into the fitting room to deliver items. If a consumer wants to try on a different product in a different size or on the screen, he can click on the screen and ask the clerk to bring it. Then, the employee can place the goods on the movable cupboard, and the fitting room screen will show that the goods have been delivered. Then, the consumer can open the cabinet door to receive it.
ShopWithMe retail innovation VP Brandon Maseda said that the store is also equipped with a checkout counter called Big Dipper. Consumers can place items on a fixed table, and the built-in InMotion reader can read the item tags. The Origin software will display the item on the screen and transmit the information to the pos software. Then, the consumer can swipe the card to complete the transaction.
(The pixel wall of the store has a built-in RFID reader and a reader for displaying product information)
InMotion readers with built-in Indy RS500 chips and InMotion antennas are installed at the front and rear doors to read items marked by tags leaving the store. If the label-marked product leaves the exit and the software determines that the payment has not been made, a warning will be displayed on the doorway screen asking consumers whether they want to buy the product. Users can use the Express Checkout app to make payments.
An xArray reader is also installed on the ceiling to find objects. When a person needs to find the location of a specific item, he can check the location of the item in the store on the Reactable device.
Maseda said that when consumers use the technology to browse, shop assistants can help select the items they need. He said: “If consumers are using the interactive devices we provide, the clerk will quickly find out and provide services.”
Bleckmann said that the technology has not yet been used for supply chain inventory tracking or replenishment, because the original goal is customer service and the on-site inventory is also very limited. Of course, these will change in the future. The store will not only use RFID technology for replenishment management and inventory tracking, but also for consumer behavior analysis, researching the products that consumers are most interested in, when are the most crowded, and so on.
Arnstein said that this project is an important part of the integration of online shopping and physical stores. He said: “The integration of online and physical shopping environments is very necessary for retailers. This is a good example.”
Bleckmann said that ShopWithMe stores can be deployed in just a few days, but the mobile retail environment presents some challenges for RFID technology. InMotion is working hard to simplify the deployment process, and we are also redesigning the deployment process.
(Exclusive manuscript of rfid world network, please indicate the source author for reprinting!)
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