chrispeng [ad_1]
The safety of babies has always been the most important thing for moms and dads, especially in the purchase of milk powder products. With RFID electronic tag technology, milk powder products can realize a traceability system, so that moms and dads can grasp the source information of milk powder products.
On the afternoon of October 29, 2015, the Communiqué of the Fifth Plenary Session of the 18th Central Committee of the Communist Party of China decided to fully implement the policy that a couple can have two children. As soon as the news came out, it attracted great attention from the people all over the country, and even the circle of friends was screened. Among them, the happiest thing is that the post-80s and post-90s who are in the marriage and childbearing age, the topic of whether or not to have a child has flooded the streets and alleys. As soon as the second child policy is released, the infant milk powder industry will undoubtedly benefit the most. Domestic milk powder is also expected to win a new round of competition with foreign brands and achieve a magnificent turn.
With the new generation of baby mothers born in the 1990s becoming the protagonist of the maternal and infant market and the opening of the second-child policy, the maternal and infant market has grown rapidly in recent years. As an important product in the maternal and infant consumer market, milk powder is directly related to the health of the baby.
After the full liberalization of the second-child policy and the increase in the infant birth rate, the expansion of China’s infant formula market will accelerate significantly. As far as domestic consumers are concerned, although foreign milk powder still has a lot of charisma, repeated “mistakes” have gradually faded the aura of foreign milk powder, and consumers are becoming more rational in purchasing milk powder.
At the same time, the government’s several heavy blows have also significantly improved the standardization and concentration of the domestic milk powder industry. Therefore, at this stage, many milk powder brands are also undergoing testing. Only by gaining a firm foothold in the market can we better own the market and enjoy the opportunities brought about by the opening of the second-child policy. So what is the impact of the liberalization of the single two-child policy on the milk powder industry?
First of all, the demand for milk powder will definitely increase. There is no doubt about it. Of course, this only exists among certain brands. The better brands get better and better, and the poor ones may face elimination. So this time The winner in the competition is likely to have an advantage.
Second, milk powder companies are also facing major improvements and adjustments. In order to adapt to such a market environment, milk powder companies must make corresponding policies to ensure their status in this industry.
Third, milk powder companies may merge or expand.
Fourth, relevant national policies may affect the development direction of the entire milk powder industry.
The liberalization of the single two-child policy will definitely have a certain impact on the milk powder industry under relevant national regulation. In order to ensure market order and ensure the quality of milk powder, some related measures are indispensable.
RFID technology milk powder traceability system to ensure the safety of milk powder, realize the traceability of the origin of milk powder
RFID, or radio frequency identification, is a non-contact automatic identification technology that automatically identifies target objects and obtains relevant information through radio frequency signals. The RFID milk powder traceability system uses advanced RFID technology and relies on network technology and database technology to run through the entire process of safe production of milk powder, including production, processing, circulation, and consumption. The original production data of milk powder such as manufacturing date and expiration date , The place of origin, the producer, the genetic combination, and the presence or absence of drugs are stored in the database. Using this database, consumers can inquire about the raw material information of the product.
RFID technology milk powder traceability system began to popularize in China
One can, one code, consumers click on the source to understand the full chain of milk powder information
In foreign countries, the RFID traceability system is well used. In dairy farms in countries such as Germany, the Netherlands, and New Zealand, where the dairy industry is developed, RFID tags have been attached to each cow for tracking and identification to ensure the quality of the milk source.
In order to ensure the safety of the dairy industry, our country has also begun to follow suit. For example, a dairy company launched a traceability project. Each can of milk powder has an RFID tag, allowing consumers to witness the entire process of the purchased milk powder from the factory, commodity inspection and quarantine, and product circulation through a smartphone. As an advocate of full traceability of imported milk powder, we have ensured transparent supervision in terms of full traceability technology. At the same time, this also marks that China’s infant milk powder has officially entered the era of “electronic ID card”.
The ranch uses RFID technology to manage the herd. Each cow’s neck is equipped with an electronic identification ear tag (electronic tag). When the cow enters the milking parlor, the system will automatically scan the identification ear tag on the cow, and check in for milking. . Through the electronic ear tag, the ranch staff can perform effective identity authentication for each cow. As long as the information records are inquired, the staff can clearly check all the production materials such as the family history, source area, unit yield, milk volume and so on of the cow, ensuring the information Timeliness and accuracy of collection. This technology not only helps the ranch staff to monitor and manage the cattle conditions of each ranch in an all-round way, but also makes the production and operation of each ranch safe and orderly.
The establishment of the RFID milk powder traceability system is of great significance to the international community, to ensure the safety and traceability of the domestic dairy industry, and to counter food terrorism; for consumers, it can not only ensure that they can eat at ease, but also once a food safety crisis occurs. Lock the problem node as soon as possible to ensure timely recovery of losses.
With the growth of the milk powder market, many milk powder brands have also seized the consumption track, accelerating the introduction of milk powder into the market. However, due to the fact that there are many milk powder brands and categories in the mother and baby market, many parents do not know how to choose safe, reliable and guaranteed milk powder in the face of many milk powder products. RFID electronic label technology allows products to record from the source. Information allows Bao Ma Bao Da to scan the code to know all the information, sources, materials, etc. of the product.
The traceability of RFID technology allows milk powder products to be traceable. Only by seeing can be at ease, making safety closer to life, and allowing babies to grow up healthily.
[ad_2]
