SATO provides NFC technology-based product information services for foreigners visiting Japan at Mitsukoshi Ginza, Tokyo
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SATO, during the Spring Festival from February 18th to 22nd, 2015, distributed wristbands with built-in NFC*1) to foreigners visiting Japan in Ginza Mitsukoshi, Tokyo, and implemented multilingual (Chinese, English, Japanese) product information service tests. Designed to make shopping more enjoyable and smooth for tourists.
Get shopping guide information in Chinese/English/Japanese through NFC wristband
Outline of SATO’s Experiment on Providing Multilingual Information Services for Visitors to Japan
Based on the information of foreigners visiting Japan (nationality, gender, and products they want to buy), products are recommended in multiple languages and guided to the information service system of the relevant stores. Just read the NFC wristband close to the terminal, and you can get the above-mentioned multilingual shopping guide service.
↑This experiment is supported by the Ministry of Economy, Trade and Industry of Japan, and the SATO project was adopted in the business model competition of “The Ministry of Electronic Economy, Trade and Industry Construction Project (Business Model Business Based on the ID-linked Credit Framework Test Platform)” ※2). implemented later.
background and purpose
For various situations such as identity verification of foreigners visiting Japan, accommodation registration, purchase of tax-free goods, and rental of communication equipment, one by one operation is required, plus cumbersome applications, long waiting times for identity verification, etc., resulting in The burden on merchants (shops, etc.) increases.
In order to solve these problems, SATO uses common ID information to set up systems at various touch points such as accommodation, mobile, dining, sightseeing, shopping, etc., aiming to provide the most convenient information services for foreign tourists and merchants. In addition, the registration data can be used to grasp the trends and preferences of foreign tourists visiting Japan.
*1) NFC (Near Field Communication) is a short-range wireless communication technology approved by international standards. The communication distance is within 250px, and the remarkable feature is that anyone can conduct data communication as long as they are “close”.
※2 ) An information system in which personal identity and attribute information (ID: identification) between organizations are exchanged and applied in multiple online services based on the consent of the individual and in a safe and secure environment.
References
NFC wristband application summary
Wristbands with built-in NFC will be distributed at the special corner for Chinese New Year at Ginza Mitsukoshi 9F. The customer puts the wristband on the wrist and puts the wristband close to the configured terminal, the recommended product information will be displayed in multiple languages (Chinese, Japanese, English), and the location map of the product display will be displayed at the same time. The displayed map has a QR code, and guests can also read more detailed information on the item on their smartphone.
Multilingual information service terminals are located on 1F, 8F and 9F of Mitsukoshi Department Store.
Ginza Mitsukoshi
Location: 4-6-16 Ginza, Chuo-ku, Tokyo
Business hours: 10:30 am to 8:00 pm
Ginza Mitsukoshi Department Store is located in Ginza, Tokyo, one of the world-renowned first-class high-end shopping districts. Ginza is a must-see place in Tokyo for tourists visiting Japan. Mitsukoshi Department Store is one of the local landmarks. Ginza Mitsukoshi Department Store adheres to the concept of “disseminating cutting-edge fashion to tourists from all over the world”, and constantly combines the elegance of Ginza with Tokyo. The avant-garde fashion is conveyed to tourists from all over the world.
About SATO
SATO is a pioneer and global leading provider of integrated automatic identification and data capture solutions utilizing barcode, QR & QR code, color code, digital watermark and UHF/HF/PJM RFID technologies. SATO provides innovative end-to-end solutions, providing enterprises with hardware, consumables, maintenance management, application software, and design to enhance customer value. SATO solutions can better improve business efficiency and protect the environment, and contribute to the sustainable development of the world.
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