Smart tamper-proof bottle caps help the wine and spirits industry avoid counterfeit wine
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In China, wine is loved by many consumers. However, due to the lack of professionalism of the public in wine appreciation, the insufficient management of the market by regulatory agencies, and the temptation of high profits, the wine industry is chaotic and disorderly. Phenomenon, a large number of falsely named “fake wine” circulates in the market. It is estimated that the global “fake wine” industry is worth as much as US$3 billion, and a report from the French Ministry of Foreign Trade (CNCCEF) shows that in China, one in two bottles of French wine sold is a “fake wine.”
To solve this problem, Everledger announced the launch of a new series of tamper-proof bottle caps for the wine and spirits industry. These smart bottle caps combine blockchain technology and Near Field Communication (NFC) tags to help wine and spirits brands maintain the authenticity of their products and protect industry producers, retailers and auction houses from fraudsters .
The release of bottle caps with NFC tamper detection labels not only gives each bottle of wine a unique digital identity, but also works with the previous three NFC products-(plastic shrinkable capsules, self-adhesive labels and cork labels) , Provide a wealth of solutions for industry customers. At the same time, through blockchain technology, the chain of custody data for each bottle of wine will be recorded, making the entire supply chain of the wine and spirits industry more transparent.
In addition to NFC bottle caps, Everledger now also provides a way to better verify the QR code on its own or work with NFC. Of course, the way to attach a QR code to the label has appeared many years ago, and Everledger’s solution has a higher level of anti-counterfeiting security.
From then on, consumers can track the proven provenance of wine or spirits through their smartphones, so as to explore the complete journey of their favorite wine from the winery to the glass, and listen to the brand story of the producer.
“When wines or spirits are adulterated or mislabeled, the brand’s reputation for craftsmanship, origin and quality will soon be damaged,” said Leanne Kemp, founder and CEO of Everledger. “Wine and The lack of transparency in the spirits supply chain makes them more susceptible to counterfeiting. Over time, this phenomenon will weaken consumer confidence and harm the interests of brands.”
Scott Austin, Senior Executive Vice President of Everledger and Chairman of the AIM Internet of Things Committee, emphasized: “Everledger combines more than 20 years of RFID and asset management experience with the immutability and security verification of the blockchain, using highly secure NFC technology and blockchain. Technology has created powerful and scalable wine solutions for brand owners.”
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