The video card was successfully applied to the car sales and maintenance project — the successful case of Guangzhou Longxingxing Automobile Sales Service Co., Ltd.
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Background of the project
Guangzhou Longxingxing Automobile Sales and Service Co., Ltd. is a Mercedes-Benz invested and built in accordance with Mercedes-Benz’s “Xinghui Concept”, dedicated to providing users with “complete vehicle sales, maintenance services, spare parts supply, information feedback” as one of the Mercedes- Mercedes-Benz authorized car sales and service center. Longxingxing is located at the intersection of Xintao East Road and Keyun Road, Haizhu District, Guangzhou. It is located in the southern part of the city, within the intersection of the booming Pazhou Convention and Exhibition business district and the culture-breeding University City business district. In the Longxingxing Mercedes-Benz 4S store, one stand, one beam, one chair and one chair… all reflect the global unified architectural style of the Mercedes-Benz 4S store. It is located in a wide and tall exhibition hall, with pleasant temperature, comfortable seats, and mellow air. Drinks, exquisite lighting, attentive greetings, and various models of cars are placed in an orderly manner in front of you. The Lin Gallery is full of days for you to choose carefully. There are also the only authorized AMG exhibition area in Guangzhou and the world’s top century-old brands. The exhibition area of Maybach will be appreciated by you who have excellent taste! All of them can only be presented to you by Mercedes-Benz, the leader of luxury car brands, and the powerful Dragon Star.
Project proposals
Cooperation Project: Nuojie Customer Loyalty Promotion Management System – Automobile 4S Version
Hardware: One TCP310
Windows Cards: 2000
Longxingxing Membership Program: Become a member of Guangzhou Longxingxing, you can enjoy more high-quality special services, special merchant discounts and point reward programs provided by Longxingxing, so that the honor can accompany you all the way.
Membership Card Application Process
The process of applying for a membership card when purchasing a car
Purchase a car –> fill in the “Longxing Card Membership Registration Form” –> issue a membership card
Process of applying for membership card during maintenance
Maintenance -> Fill in the “Longxing Card Membership Registration Form” -> Issue a membership card
Online membership card application process
Log in to the website to download the “Longxing Card Membership Registration Form” –> fill in the “Longxing Card Membership Registration Form” –> fax/email –> mail the membership card
Membership level
According to the application requirements, cardholders can be divided into silver cards, gold cards, and diamond cards according to their combined years and consumption conditions.
Member Points Rewards Redemption Details
Member consumption process
Card maintenance and checkout – enjoy membership benefits – update membership card points (RMB50 is paid in cash as a point unit, which can be exchanged for corresponding gifts within the validity period)
Member Redeem Gift Application Process
In-store redemption process
Fill out the “Dragon Star Card Points Exchange Form” to issue gifts – deduct membership card points
Online redemption process
Log in to the website to download the “Dragon Star Card Points Exchange Form” and fill in the “Dragon Star Card Points Exchange Form” by fax/email-membership confirmation points-mailing gifts
Evaluation
Under the original perfect DMS system, Longxingxing combined with Nuojie CRM in the front desk to make the visual and rewritable members better play.
The new membership design and layout give members a refreshing feeling. After adopting the Guangzhou Nuojie Visual Membership Points Card, the points discount can be used for the exchange, maintenance or discount of automobile consumables and other commodities, as well as the consumption discount of cooperative merchants. The service not only improves the popularity of the store in the industry, but also strengthens the communication and exchange with users. At the same time, when customers get a visual card, they will make themselves feel honored and unique experience! It improves the troubles caused by the disunity of the original preferential system and makes the work more organized. The appearance of the visual copy card as a new technology product will inject new vitality and vitality into our auto 4S shop!
renderings
With its keen tentacles and avant-garde CRM management, Guangzhou Longxingxing has taken the lead in introducing visual membership card management. Under the original Mercedes-Benz CDM management mode, it combines the membership management system of Nuojie Auto. Now the old members have also fully redeemed the new visual membership card, the customer repeat rate has been greatly improved…
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